PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 96

Writing How To Media Guidelines 96

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). But it took a while to attract the right kinds of guest bloggers.

Blogging 159

Blogging How To Guidelines Social Media 159

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

The Proactive Report

APRIL 6, 2021

This is your master document that states all the rules of your brand — brand colors, logo placements, rules covering use of logo, photo suggestions and image choice guidelines, etc.

Web 182

Web Guidelines Infographics Brand 182

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Fill the frame. Experiment with the aspect ratio.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. I may love something that you think is awful.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Unique, original content. Google’s Aims.

Google 113

Google Guidelines Web B2C 113

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. Write your headline as if you’re speaking with your target audience. A Singular Purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Make sure to follow their guidelines to the letter.

How To 105

How To Guidelines Writing Pitching 105

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Rock the Status Quo

NOVEMBER 25, 2015

I would like to inform you that I am interested in contributing blog content on your blog “ rockthestatusquo.com “ So, kindly let me know how should I proceed ahead for contribution. If it’s worth taking five minutes to write up a fast pitch, it’s worth adding another few minutes of basic due diligence.

Pitching 100

Pitching Guidelines Community Blogging 100

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. It’s not enough to learn how to write a press release, though. Our company will write, edit, and distribute the press release for you. Read Their Guidelines. Write a Submission Email.

Guidelines 99

Guidelines SEO Social Media Engineering 99

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 126

Blogging Survey B2B Analysis 126

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 126

SEO Strategy Google Engineering 126

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines.

B2B 146

B2B Marketing Survey Software 146

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image.

Writing 89

Writing SEO Engineering Product Launch 89

Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Here are a few quick tips on how to create an article on LinkedIn: Write a compelling headline.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

The Hoyt Organization

JUNE 14, 2024

This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update. What can your travel brand do to meet these guidelines and rank high on search engines?

Travel 82

Travel Brand Branding Guidelines 82

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. So, as a PR pro, how do you even begin to combat this phenomenon?

Crisis 94

Crisis Guidelines Social Media Writing 94

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 4) Share the content on social media (organic). 3) Surgically weave it into blog posts.

Media 120

Media B2B Groups Conference 120

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 88

Marketing Guidelines Social Media Conference 88

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Look for the same quality signals listed above.

Analysis 90

Analysis SEO Guidelines Google 90

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Use interlinking with powerful keywords.

SEO 71

SEO Strategy Guidelines Social Media 71