Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Content Marketing Marketing Employee Pinterest 126

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

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Conference Content Marketing Marketing International 256

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. Long have publishers been creating branded content on Facebook.

Trends 319

Trends Content Marketing Brand Branding 319

Agility PR Solutions

SEPTEMBER 16, 2022

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. But for many businesses, knowing how to make them work together can be challenging. The post How to make SEO and content marketing work together for your business appeared first on Agility PR Solutions.

SEO 187

SEO Content Marketing How To Marketing 187

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PRWeek Awards.

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Conference Content Marketing Marketing Education 210

Agility PR Solutions

AUGUST 24, 2022

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. That being said, most companies typically focus on them separately.

Content Marketing 169

Content Marketing How To Marketing Publicity 169

The Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. A complete content marketing strategy starts with research, not setting goals. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Prowly

SEPTEMBER 19, 2017

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

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Content Marketing Marketing Industry How To 223

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Prowly

NOVEMBER 26, 2019

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

SEO 163

SEO Content Marketing Digital PR Strategy 163

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Agility PR Solutions

APRIL 11, 2023

By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions. As the digital age propels us forward, media consumption is higher than ever, with the U.S.

Content Marketing 154

Content Marketing How To Marketing Consumer 154

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

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Conference Marketing Case Study Measurement 329

Agility PR Solutions

SEPTEMBER 13, 2021

Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The pandemic has fundamentally changed the way we live, work and play.

Content Marketing 170

Content Marketing Marketing Strategy How To 170

Agility PR Solutions

NOVEMBER 9, 2020

Do you have a well-documented and defined content marketing process that you and your team diligently follow? You may have a loosely-defined system in place, but not a well-defined content marketing process. For most of you, the answer is probably no. But, why does it matter?

Content Marketing 140

Content Marketing How To Marketing System 140

Agility PR Solutions

MAY 30, 2024

Content marketing is a constantly shifting landscape. Audience expectations change with the wind, with new trends rising and falling faster than PR and marketing agencies can keep up. Optimizing content marketing workflow is essential to creating relevant, timely, and high-quality content.

Content Marketing 114

Content Marketing How To Marketing Trends 114

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

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Resources Content Marketing Healthcare Marketing 140

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery allows people to find information that is highly relevant and personalized.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

OCTOBER 4, 2017

When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. Brand awareness helps businesses understand how well they are connecting with their audience. As well as granting them knowledge of their market position. So you need to keep a close eye on how your brand is perceived.

Measurement 104

Measurement Tools Brand Branding 104

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. By now you must know how to use emotions. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Crisis 271

Crisis Brand Branding How To 271

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “And yet, the organization doesn’t know how to use it effectively.” What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Prowly

MAY 10, 2022

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.

How To 210

How To Pitching Content Marketing Report 210

Cision

JULY 25, 2017

81 percent of marketers rate earned media as being more effective or as effective as paid media coverage. Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Three types of metrics.

Measurement 199

Measurement Marketing Content Marketing Software 199

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

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Industry How To Insurance Insurance 222