PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 96

Writing How To Media Guidelines 96

Cision

JANUARY 11, 2018

Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Critical Mention

JANUARY 30, 2019

As marketers know well, we live in a multichannel world. Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

DECEMBER 3, 2019

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Until next time! Critical Mention. SCHEDULE A DEMO.

How To 90

How To Journalism Radio Newspapers 90

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share. What is Earned Media? Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Beyond PR

MAY 1, 2017

In December, Facebook announced a beta feature “Facebook Live Audio” which allows content creators to share live audio to their followers. Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. His areas of interest include statistics, technology, and content marketing. About Jim Dougherty.

Facebook 63

Facebook Video How To Retail 63

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Critical Mention

DECEMBER 9, 2019

For more information on how to monitor real-time Online News, visit: Critical Mention Online News Tracking. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

Analytics 91

Analytics Radio Sports Analysis 91

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search?

SEO 120

SEO Engineering Content Marketing Google 120

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

AUGUST 30, 2023

And studies prove that sharing your knowledge and expertise as a brand can strengthen your customer relationships, with up to 70% of consumers reporting feeling closer to a brand because of their content marketing. 3.Engaging The post How to Build Brand Value appeared first on Onclusive.

Brand 195

Brand Branding How To Reputation 195

Burrelles Fresh Ideas

MARCH 5, 2024

They also know how to avoid overwhelming (or underwhelming) busy journalists. There is no ‘secret sauce’ for landing a story, but successful PR pros are typically strategic and highly selective in their media list building, media outreach and pitch follow-ups.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

SEPTEMBER 13, 2019

Evergreen content – or content that is not tied to timing or a specific event – provides great value to your site because it is relevant to many all year round. Most of these will include “how-to” content, and “tips” searches. Utilize Video Marketing Strategies. Video marketing is a must!

Marketing 92

Marketing SEO Radio Video 92

Burrelles Fresh Ideas

MAY 14, 2024

Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. They can also be beneficial for podcasts or radio shows to boost SEO. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

PR Conversations

JULY 3, 2014

Nothing personal in it… The radio was a clue. You can’t really think hard about what you are doing and listen to the radio at the same time. Is today’s busy work environment like the radio in Pirsig’s story? Bob writes and speaks frequently on social media, content marketing and PR.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Examples such as brands explaining their brand founder story, providing expert insight or specifically discussing their product and how it can benefit the podcaster.

Television 62

Television Advertising Advertising Instagram 62

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy. Team integration allows more ideas to flow through the content creation funnel. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends. Learning how to follow trending topics is a social media must. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. They didn’t skimp on the content, either.

Financial 52

Financial Content Marketing Examples Banking 52

Critical Mention

MARCH 16, 2020

Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jamie Oliver. Oliver has 7.7 million Instagram followers and 6.6 million Twitter followers.

Brand 87

Brand Branding Instagram YouTube 87

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

MAY 12, 2015

He’d met adversity before and knew exactly how to approach it. NPR’s TED Radio Hour – quickly becoming one of my favorite podcasts – featured several TED speakers on the topic of champions. And by champions, it meant, how ordinary people are seemingly capable of accomplishing impossible things. The Hardest Sport in the World.

Exercises 60

Exercises Training Newspapers Sports 60

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Looking at the kinds of coverage they received, it’s mostly radio sites: [link].

Survey 90

Survey How To Reddit Pitching 90

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Landis PR

MAY 28, 2024

The latest trend coming up in Denmark is “The four-day work week” where leading private companies have demonstrated how to reduce the traditional five-day work week and increase business results at the same time. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 82

Publicity Small Business Advertising Advertising 82

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. People like Branden get to where they are by doing great work, sure, but by also knowing how to navigate the processes, politics and relationships within an organization the size of Toro. Now, he’s leading a new agency brand named “Creation.”

Agency 60

Agency Groups Public Affairs B2B 60

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120