Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Branding Brand How To 271

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Cision

OCTOBER 5, 2016

While experimentation is a healthy practice for marketers, staying on top of your performance is essential. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Branding Brand 319

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. This is content marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Businesses can build a devoted following using content marketing that is informative and compelling.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Ask 10 people what they think a “digital marketer” does and you’ll probably get 10 different answers. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 93

Content Marketing Trends How To Travel 93

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. How to Post to Instagram from your Computer.

Instagram 109

Instagram How To Mobile Community 109

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. The audience who reads and reacts positively to your content is much more likely to join your community of followers. How to Promote Your eBook. Social share buttons.

eBook 219

eBook How To Writing Community 219

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Branding 195

Branding Brand How To Reputation 195

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. The Inside Story on How to Spy on Competitors (& Innovators). Find out how they drive traffic and get online attention. The Verge.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. One trap content creators can quickly fall into is creating content purely about the product or service the company sells. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? paid channels (social media ads, sponsored content, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

JUNE 24, 2020

Once your content has been published it’s up to you to do everything possible to help your audience find it. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

JANUARY 9, 2018

Just create and distribute content to organically reach new audiences. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Case Study Content Marketing 304

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Share your keyword library with any department or team member who creates content or messaging for your brand.

Branding 208

Branding Brand How To SEO 208

Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? Many advocates have developed sizable followings on social media. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels. .

Healthcare 136

Healthcare Content Marketing Marketing Instagram 136

Cision

OCTOBER 6, 2015

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. With such an informative webinar, many attendees posed questions on the process of content creation. Create an e-book.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Want to learn about social media? Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone.

Community 244

Community Social Media Measurement Course 244

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. “We Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Agility PR Solutions

SEPTEMBER 27, 2023

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools.

How To 113

How To Marketing Content Marketing Technology 113

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

PRSay

MAY 29, 2019

Here are some ways you can utilize these nontraditional media tactics to enhance audience engagement: Build relationships with influencers. So you and your team have decided to pursue influencers as a way to drive your social media marketing efforts. The best way to connect? Find viral platforms.

Viral 154

Viral How To Advertising Advertising 154