Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Want to stand out with content? If you’re announcing media coverage, share the video interview.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. 4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well.

Measurement 104

Measurement Tools Brand Branding 104

The Proactive Report

JULY 31, 2017

What kind of content? expert interviews. The content you publish has to stand out from the flood of content already available on this topic. A series of interview with users who had amazing success with the product can create that emotional response. Watch this video on how to make 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. Blog posts into eBooks.

eBook 143

eBook YouTube Video Social Media 143

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. For example: 13 Statistics from an Inc.

Social Media 125

Social Media Study Blogging Company 125

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are. Above all, consider your culture.

Communications 120

Communications How To Infographics Print 120

Stern + Associates

JULY 24, 2024

Action Tip: Conduct thorough market research to develop detailed buyer personas. Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Develop a Cohesive Brand Message Consistency is key in integrated marketing.

B2B 114

B2B Marketing Analytics Case Study 114

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. going rate for an article that doesn’t require a ton of research or interviews starts at about $400.

Content Marketing 111

Content Marketing Print Analysis Web 111

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Infographics. Interviews. Use Imagery. Contests and Giveaways.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PR for Anyone

JULY 27, 2024

Engaging with Visual Content Visual content is a powerful tool for grabbing attention and enhancing your story. Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics.

Media 130

Media Pitching Local Training 130

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Reputation Us

JANUARY 19, 2017

Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. It could range from a series of interviews to a more data-driven presentation.

Report 60

Report Infographics Video Financial 60

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. There are several ways to do this without giving the webinar content away. Share the content on your social sites again. 3) Curate the speaker’s previously published content.

B2B 60

B2B Infographics Interviews eBook 60

ReimaginePR

JUNE 27, 2016

As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Then you can share this story across your branding and all over your social media platforms. Media Kits Are a Must-have.

Reputation 120

Reputation Product Launch Branding Brand 120

Prohibition

APRIL 13, 2023

Alternatively, you can use the content to create a new podcast series with a completely different focus. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

MAY 24, 2016

Having met initially at a Greater North Fulton County Chamber of Commerce event , we agreed to compare notes on sales and marketing at the Sandler office in Alpharetta at a later time. He also graciously agreed to answer a few follow-up questions by email for the Off Script interviews series on these pages. Photo credit: Flickr, R.E.

System 0

System Training Infographics Print 0

Sword and the Script

JANUARY 14, 2017

Trust Economy: Summaries to 4 Content Marketing Studies. This tells me the trend towards long-form in content marketing is bleeding over into journalism, which means something for press releases: publish fewer and write longer; provide insight. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Journalism 60

PR 20/20

FEBRUARY 7, 2023

If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53