Remove Content Marketing Remove Infographics Remove Leadership
article thumbnail

The Convergence of PR and Content Marketing

5W PR

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Setting Common Goals Both PR and content teams should work toward shared objectives that support business growth.

article thumbnail

The Evolution of Thought Leadership in B2B Tech PR and Why It’s a Strong Tool

5W PR

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. The rise of digital channels and content marketing ushered in a new era for thought leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

article thumbnail

Should an e-book Be Part of Your Content Marketing Strategy?

Cision

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. All the marketing you do will help you achieve that goal you set. Images: Pexels 1 , 2 , 3.

article thumbnail

Infographic:  Nurturing the Gap between Marketing and Sales

Sword and the Script

Often I do perhaps the worst – especially from a leadership perspective – possible thing: I go make things happen myself. A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. Here’s the complete infographic: (click the image to enlarge it).

article thumbnail

10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

article thumbnail

5 Ways to Reimagine the Press Release

Cision

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.