Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Twitter Facebook Google+ LinkedIn Cracking the Crowdfunding Code: Can You?

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. More recently infographics have been all the rage. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. They create something.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Does Blockchain Really Have Marketing Potential?

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this?

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

JANUARY 19, 2016

Meaghan is the Content Marketing Manager for ZenContent , a company that provides tailored, quality content for brands of all varieties. Say hi on Twitter or connect on LinkedIn. The following is a guest post by Meaghan McBee.

Content Marketing 40

Content Marketing Infographics Trends Marketing 40

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. All these iterations fall under content repurposing. Blog posts into social media content.

eBook 141

eBook YouTube Video Social Media 141

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

Marketing 88

Marketing Infographics B2B Content Marketing 88

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Understand how to create a solid content marketing strategy: And who knows more about building a strategy than the Content Marketing Institute?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 106

Financial Industry Report Insurance 106

Sword and the Script

DECEMBER 2, 2014

For example, a meme appearing in my stream on LinkedIn stated to the effect, that 80% of sales close on the fifth interaction, yet most sales people rarely go beyond one or two touches. Yet a cursory glance across the marketing industry will show, most businesses incentivize marketers by volume. Add science to content marketing.

Web 112

Web LinkedIn Infographics Software 112

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 134

eBook Product Launch Software Internal 134

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JANUARY 29, 2019

Once you have a target keyword list nailed down, you’re ready to take further steps and seed those keywords into your content. We also have a content audit tool that provides recommendations for infusing the right SEO strategy into your content program. It’s not enough to create great content—it has to be seen.

Brand 110

Brand Branding How To SEO 110

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. How can you do this? This is where you see it.

Measurement 100

Measurement Analytics Google SEO 100

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

The Proactive Report

AUGUST 5, 2016

They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. You can connect with him on Twitter or LinkedIn. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Communications Conversations

OCTOBER 16, 2017

You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media? Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. Contently helped the American Kennel Club (AKC) incorporate infographics into its content strategy.

Storytelling 52

Storytelling Examples Infographics Viral 52

Sword and the Script

SEPTEMBER 17, 2016

I really like that Nadya Khoja emphasizes relationships rather than pitching in her piece How to Build Relationships With Visual Content Marketing , which she wrote for Mention , a media monitoring service. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations.

Pitching 60

Pitching Infographics SEO Creativity 60

Critical Mention

APRIL 24, 2020

Make your content identifiable by sticking to one or two font types for all your content. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Leave white space in your content. This will help simplify design work and make it more recognizable.

Infographics 103

Infographics Radio Instagram Sports 103

ISEBOX

APRIL 23, 2015

Multimedia content increases views by more than 80%. Does your story include photos, infographics or video? A multimedia press release is much more effective than a press release without visual content. Twitter , LinkedIn, and Facebook tend to be the most important sites, but social media use is somewhat industry-dependent.

Infographics 70

Infographics Pitching Resources Writing 70

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Champion a Purpose. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 90

Leadership Survey Exercises Education 90

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 69

Marketing Employee Survey Social Media 69

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48