Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

Case Study 210

Case Study How To Infographics SEO 210

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand.

Content Marketing 110

Content Marketing Company Strategy How To 110

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

AUGUST 25, 2021

When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 77

Healthcare Infographics Marketing Content Marketing 77

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Search engine optimization (SEO). What is content marketing? Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

PR 20/20

JULY 1, 2016

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. While some people like to interchange the two terms, link building and content marketing are very different from one another. Content Marketing & Link Building: Two Peas in a Pod.

Infographics 45

Infographics Content Marketing Marketing SEO 45

Buzzstream

AUGUST 26, 2024

However, it had dwindled in size and lost a substantial amount of revenue over the years due to new players coming in and poor marketing. Given that I already had years of SEO experience under my belt at this point and enjoyed a good challenge, I decided to help them. There aren’t any! How do you alleviate this friction?

SEO 71

SEO Company Case Study Infographics 71

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Rock the Status Quo

JANUARY 12, 2016

It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Hello again, SEO! . Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. PR takes on content and SEO duties.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

JANUARY 12, 2016

It’s also great for SEO, thanks to the transcript Slideshare automatically creates for an upload. . Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. Hello again, SEO! . Maybe these great infographics will inspire you.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

JANUARY 29, 2019

Here’s how you can address them before they hurt your marketing efforts. When your content ranks low on search. When you give SEO proper attention, you’ll see the effects on all of your content, old and new. Marketers trip up, however, when they plan branding and SEO efforts separately.

Branding 111

Branding Brand How To SEO 111

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Frictionless marketing – content earns more exposure if there are no friction points. Search rankings and SEO. If you gate content, you may be giving up search traffic.

B2B 117

B2B Mobile Content Marketing SEO 117

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. All these iterations fall under content repurposing. Audio content to blog. The best part?

eBook 142

eBook YouTube Video Social Media 142

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Personalized content can lead to higher transaction rates. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”.

Infographics 120

Infographics SEO Engineering Strategy 120

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. About 78% of content marketers use press releases as a part of their content marketing strategy.

Branding 110

Branding Brand How To SEO 110

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. CMOs see content marketing solutions as part of every aspect of audience engagement. Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Rock the Status Quo

FEBRUARY 23, 2015

Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here. It’s a keeper.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Expanding the lifespan of your content marketing efforts.

eBook 135

eBook Product Launch Software Internal 135

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

Strategy 59

Strategy SEO Infographics Meeting 59

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this.

Blogging 62

Blogging SEO Engineering Mobile 62

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns.

Data 120

Data SEO Groups Pitching 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90