Shift Communications

OCTOBER 20, 2014

If you need an acid test for compelling content, show it to a literate child at bedtime. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. Advertising Content Marketing Marketing Press Release Public Relations'

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Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

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Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. White Papers. How to do it?

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Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

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Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers.

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Content Marketing Marketing Infographics Consumer 98

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

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5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Generally, public relations teams have been focused on creating written content for businesses. Top Examples of PR and Content Marketing Lead Generation.

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Strategy Content Marketing Employee Google 88

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

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Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

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Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” You don’t need a computer science degree to learn how to use ChatGPT for content marketing.

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Analysis How To Content Marketing SEO 52

Solo PR Pro

MAY 16, 2017

Producing good content requires more than top-notch writing skills but understanding your audience and your competition. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. We'd love to hear your feedback.

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Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Infographic? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box.

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Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Want to stand out with content? Best Practices Featured Content Marketing press releases'

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PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

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Content Marketing Trends Marketing Mobile 65

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

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Content Marketing Study Analysis Marketing 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

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Content Marketing Survey B2B Marketing 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

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Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

APRIL 9, 2024

Our guide to repurposing content can help you squeeze more juice out of the content you’ve already invested in, but with far less effort than it takes to whip up something fresh. The stats from a recent white paper you published find new life as a shareable infographic. See where we’re going with this?

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Contently - Strategy

OCTOBER 9, 2024

Here are some LinkedIn content ideas for businesses to get you started. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Direct your audience to the next steps, whether it’s downloading a white paper, following your page, or contacting your team.

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Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Want to stand out with your content marketing?

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Landis PR

MAY 8, 2023

Thought leaders provide timely, relevant content in useful forms. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas.

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Leadership Infographics Resources Social Media 52

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

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MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

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Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

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B2B Consumer Marketing Survey 110

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

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Media Content Marketing Infographics Fashion 120

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

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B2B Study Marketing Survey 63

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. ” “Trojan Horse Marketing” – new cartoon and post on content marketing that's too salesy [link] pic.twitter.com/AHQfKyh9Z9. The Middle Ground on Registration Pages.

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Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested. 3 Content Marketing Wins with Buyer Personas.

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Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

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Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?

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MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

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Survey Trends Communications Storytelling 71

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. It’s free evergreen content. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

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Publicity Case Study Infographics Energy 87

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

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