PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. Save Instagram mentions directly from the Social section of the Search tab.

Radio 116

Radio Instagram Analytics Mobile 116

Landis PR

JANUARY 28, 2025

Harnessing Social Media Effectively Social media is a powerful tool for healthcare organizations to connect with potential leads. Platforms like Instagram, LinkedIn, and others allow you to share educational content, promote services, and engage in real-time conversations.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message.

Social Media 144

Social Media Media SEO Instagram 144

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

5W PR

MAY 17, 2024

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion.

Strategy 78

Strategy Brand Branding Travel 78

Critical Mention

MARCH 16, 2020

million followers and counting on Instagram. View this post on Instagram. million followers on Instagram make him a great influencer for brands, especially those in the food industry. View this post on Instagram. million Instagram followers and 6.6 View this post on Instagram. followers on Twitter and 4.3

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 83

B2B Facebook Advertising Advertising 83

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Brands are going to need to rethink how they approach influencer marketing in the coming year.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Monitoring Instagram. Content picks. Media monitoring.

Software 87

Software Case Study Pitching Technology 87

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Content picks from around PR . Meltwater offers 50 suggested metrics to measure your content marketing.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

JUNE 18, 2016

In light of Father’s Day this weekend, the social dad is the theme for this week’s very different Unscripted Marketing post. Need Help with PR, Content or Social Media? 7 PR, Content Marketing and. Social Media Services that Deliver Results . What social media platforms to fathers use? cc_chapman.

Infographics 60

Infographics Social Media Media Survey 60

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Landis PR

NOVEMBER 15, 2021

Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Do not let creating content become a chore. More of a consumer audience? Start small and pick a few channels to nurture.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

AUGUST 28, 2018

If brands are willing to pay teenage influencers for a picture on Instagram , why should longstanding publisher of technology information let a good idea get published for free? For the PR community – the relationship people not the spin-doctors – this may mean a hard cost to contributed articles and earned media transforms into paid media.

Technology 69

Technology Advertising Advertising Community 69

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

OCTOBER 30, 2014

I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide. That means you’re welcome to tweet, Instagram, Vine or Snapchat at will.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. YouTube Analytics) and social media platforms (e.g., Facebook Insights, Instagram Insights, etc.) to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

Critical Mention

DECEMBER 20, 2019

Step 3 – Draw on Positive Media Coverage. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online.

How To 79

How To Brand Branding Media 79

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. If you haven’t already set up Twitter lists, scanned through Facebook groups or sought out Instagram hashtags of prominent, influential or interesting people in your industry, stop and do so now. There are three starting places to look for waves to catch.

Transportation 68

Transportation Google Trends Tools 68

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JANUARY 29, 2021

It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic.

Brand 135

Brand Branding How To Radio 135

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 56

Brand Branding Instagram Social Media 56

Critical Mention

FEBRUARY 18, 2021

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S.

Media 113

Media Comparison Radio Sports 113

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Critical Mention

MAY 21, 2020

Whether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year? Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

OCTOBER 7, 2020

This year has brought a slew of unprecedented events that have reshaped our society. Many business units are having to relook at how they operate, PR and communications among them. With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Burrelles Fresh Ideas

JUNE 20, 2023

Here are some of our favorite food influencers on Instagram As we’ve discussed, influencers can play a huge role in the decision-making process when it comes to food. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube. Another popular Instagram influencer is Kevin Curry.

Brand 40

Brand Branding Local Instagram 40