Remove Content Marketing Remove Instagram Remove Product Launch
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Blogging Tips for PR Pros

Deirdre Breakenridge

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. I do post regularly to Instagram and Facebook where I’ve built engaged and consistently growing communities, and where I can be present on a consistent basis. Turn Your Case Studies Into Content. Yes, it is way too much to manage.

Blogging 282
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183
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Is Video Marketing the Future of Content Marketing?

Prohibition

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Why is this?

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 134
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120
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Elevating Outdoor Brands Through PR Strategies

5W PR

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 186