Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity SEO Measurement 136

Cision

AUGUST 15, 2015

Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Recording podcasts is a lot simpler than it seems, especially when you have the right tools. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop.

Tools 120

Tools Skype Software Content Marketing 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

OCTOBER 14, 2024

PR is a powerful tool for helping B2B tech companies achieve their business objectives. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. It also builds trust among potential customers. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog.

Content Marketing 100

Content Marketing Marketing Media SEO 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Integrated content & marketing measurement pyramid. Rose highlights goals within a program as falling into three categories in the buyer funnel: Subscribe, Win or Grow.

Measurement 199

Measurement Marketing Content Marketing Software 199

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. And in B2B marketing it already does.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. Though they’re fabrications, buyer personas are effective tools that allow you to be targeted, specific and concrete in your messaging. Content developed without the benefit of buyer personas is likely to be generic.

B2C 242

B2C Strategy B2B Marketing 242

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2.

Survey 148

Survey Marketing B2B Content Marketing 148

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Remote PR Jobs

JULY 19, 2024

Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients. Content Marketing Creating valuable content can position you as an expert in the PR field and attract clients who need your services.

Case Study 227

Case Study Conference Local Trade Shows 227

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. If you choose to accept payment right on your blog, go with a tool like Payhip or E-junkie. This same advice applies to being interviewed on videos and podcasts. Click Here.

eBook 219

eBook How To Writing Community 219

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in. The reason?

B2B 127

B2B Company Survey Enterprise 127

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

Cision

APRIL 15, 2015

If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. Want to stand out with content? Get our free “Outside-the-Box Content Marketing for PR” white paper now! If you’re announcing media coverage, share the video interview.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Personas are useful tools to understand customer motivation in order to better influence buying behavior. Game Theory: Content Marketing as an Infinite Game.

B2B 121

B2B Marketing How To Survey 121

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 128

SEO Strategy Google Engineering 128

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Cision

JULY 29, 2015

This all adds up to podcasts being a valuable tool for brands! Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. How does this affect the value of podcasting as a marketing tool?

Interviews 120

Interviews Comparison Video Exercises 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Here are a few ways PR agencies should be using tech tools and other resources. Needless to say, we couldn’t live without simple tools like Google Alerts and services like Cision. Social content is simple. For PR, tools like Quill and Wordsmith turn data into meaningful narratives for a relatively decent price.

Pitching 136

Pitching Agency Tools Resources 136

Contently - Strategy

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 132

Survey Data Interviews Reddit 132

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy.

B2B 120

B2B Customer Service Software Technology 120

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. We stumbled across this free tool that might just help. Secure coverage on the biggest publisher.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI).

B2B 190

B2B Company Marketing SEO 190

Stern + Associates

JULY 24, 2024

Action Tip: Conduct thorough market research to develop detailed buyer personas. Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Develop a Cohesive Brand Message Consistency is key in integrated marketing.

B2B 114

B2B Marketing Analytics Case Study 114