ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. These overshadow even relevant pitches.

Media Relations 176

Media Relations Media Pitching Survey 176

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Data-driven journalism is the future. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. 1) Marketing content vs. content marketing.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

OCTOBER 22, 2020

For businesses that rely on PR and earned media , Mr. Penn says, there are 30% fewer pitching opportunities. Penn – and I wholeheartedly agree – if you are not your own publisher , if your business does not take content marketing seriously, you risk missing the visibility and market awareness a business needs.

Content Marketing 95

Content Marketing Marketing Analysis Survey 95

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

AUGUST 13, 2024

And they do a good job, which means it’s useful for anyone working in B2B marketing. That’s the key too: The best marketing doesn’t feel like marketing. I’ve listened to this podcast for years and twice successfully pitched clients as guests. Today there isn’t a marketer in B2B that isn’t familiar with HubSpot.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 69

Journalism Brand Branding Advertising 69

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. So, in this post, I hope to set aside some fears and clarify why it’s safe (and smart) to continue pitching as usual.

SEO 62

SEO Journalism Radio Google 62

Cision

APRIL 2, 2015

Inbound or content marketing became a top priority for Internet marketing. With it came cries for corporate journalism. Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Want to create standout content? So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media International 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us. Media Relations Ends; Content Marketing Begins.

Media Relations 95

Media Relations Media Content Marketing Corporate 95

Sword and the Script

JANUARY 14, 2017

Trust Economy: Summaries to 4 Content Marketing Studies. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally. You’ve seen the click-bait headlines.

B2B 60

B2B Pitching Survey Journalism 60

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Your content can prove to them how informed and experienced your brand is in your specific field.

Media 120

Media Infographics Reputation Study 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. is a content marketing platform that connects businesses with a vast network of media outlets worldwide. Starting price: $6.21

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Audiences know the difference.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. Pitch a story about how the world is ending.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . In other words, pitch a story , not a product. 2) Content marketing (not “marketing content” ).

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. Content is the motive force for today’s noisy internet. Plus, content seems like the path of least resistance. Plus, content seems like the path of least resistance. And why not?

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100