Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. are always a useful way to generate content.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.

Government 152

Government Survey Ethics Media 152

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Cision

APRIL 16, 2015

You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Want to stand out with your content marketing? Get the tips and tactics you need in our free white paper! Get the tips and tactics you need in our free white paper!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Have a differentiated point of view. .

Branding 149

Branding Brand Healthcare B2C 149

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Thought leaders provide timely, relevant content in useful forms. What is a thought leader?

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 144

B2B Study Survey Software 144

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations.

Content Marketing 58

Content Marketing Marketing Branding Brand 58

Sword and the Script

MARCH 10, 2019

As readers that read this blog regularly know, this one reason why I believe (true) content marketing has role to play in media relations. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%). white papers (36%).

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 119

Video Communications Strategy Product Launch 119

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. The post Leverage LinkedIn Articles for Maximum Impact appeared first on Contently.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers.

B2B 82

B2B Media eBook Interviews 82

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

5W PR

JUNE 27, 2022

That means they’re constantly looking for publications that talk about specific industries that might be relevant to them, which is where thought leadership and the expertise of ad tech business owners can be incredibly helpful.

Company 88

Company Strategy Publicity Advertising 88

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. There are times when product managers and content marketers don’t see eye to eye. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Content Marketing. YOU may just be the best client you’ve ever had!

Leadership 61

Leadership Case Study Video Writing 61

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. You can use it as a client education tool to help outline what will be needed to produce content that people want to read.

Infographics 40

Infographics Writing Content Marketing Education 40

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. There more sources than you’ll ever need in the set and you add your own content or your own content sources. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper.

Marketing 79

Marketing System Analytics Content Marketing 79

Shift Communications

SEPTEMBER 21, 2015

Thought leadership is a central principle in effective public relations. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads.

Trends 60

Trends Pinterest Analysis Leadership 60

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. By listening to their customers and responding to their needs and concerns, entrepreneurs can build trust and loyalty for their brand.

Branding 52

Branding Brand Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. By listening to their customers and responding to their needs and concerns, entrepreneurs can build trust and loyalty for their brand.

Publicity 52

Publicity Branding Brand Reputation 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Anything is Easy if You Try Hard Enough.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

JANUARY 3, 2017

4) What is your assessment of this trend toward content marketing ? “In Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40