Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 118

Content Marketing B2B Study Marketing 118

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership. A model for success.

Leadership 106

Leadership Branding Brand How To 106

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 110

Content Marketing Company Strategy How To 110

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?

Content Marketing 128

Content Marketing Comparison How To Marketing 128

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I have two blogs—a food blog and a marketing/PR blog. Yet, we are often the shoemakers with no shoes.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Know What Your Writing Goals Are. Nay, my friend.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Branding Brand 100

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? Leads to a reputation for thought leadership. Organic Search.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 183

Survey Marketing B2B Study 183

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 96

Writing How To Media Guidelines 96

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Write with journalistic ideals.

Government 152

Government Survey Ethics Media 152

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. The Ability to Focus is Becoming an Essential Marketing Skill. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 72

Leadership B2B Study Marketing 72

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Communication builds trust and it’s a function of leadership. Visibility is a Commodity; Trust is the Ultimate Conversion. Talk to Us !

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

SEPTEMBER 7, 2017

The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Promote Your Thought leadership With a Press Release . Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 114

Survey Industry Leadership Study 114

Rock the Status Quo

SEPTEMBER 3, 2014

Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads. The most logical move to create revenue is adding content marketing to your repertoire. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. Best Practices Featured Content Marketing'

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Want to stand out with your content marketing? Best Practices Featured Content Marketing' Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120