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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Sure, most PR pros have thousands of LinkedIn connections. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281
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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 159
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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

Viral 70
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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Blog posts into eBooks.

eBook 143
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. B2B content will become more customized.

B2B 120
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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. An infographic is 30X more likely to be read than text-based content. Which is good for your business right?

eBook 108