Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Think about radio talk shows. But there’s something intimate about audio.

Brand 113

Brand Branding Twitter LinkedIn 113

5W PR

SEPTEMBER 3, 2024

Don’t underestimate the power of organic content either. Content marketing Create valuable, shareable content that resonates with the audience. Email marketing Build an email list and nurture relationships with subscribers. Email marketing often offers a high ROI compared to other channels.

Brand 78

Brand Branding Media Print 78

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

NOVEMBER 22, 2019

A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Until next time! Critical Mention.

Radio 80

Radio Media Newspapers Sports 80

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO of Likeable Local. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

AUGUST 11, 2015

The burger business tells us a thing or two about content marketing. And we haven’t even begun to list the local favorites. A similar notion is at work for content marketing. A few hundred radio stations has given way to a multitude of podcasts and satellite radio programs. by Frank Strong.

Radio 60

Radio Fashion Comparison Content Marketing 60

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Follow her for the latest news in radio and entertainment. Annie Jennings. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. You’re getting brand mentions, potentially broadcast segments on traditional TV and radio. And a lot of people in the US call it content marketing and link building. So that format can vary.

Digital PR 62

Digital PR Google Comparison SEO 62

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. ” I’ve been surprised by how similar content marketing is to journalism. A lot of things.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. Most recently the former president of MN PRSA and leader of Risdall PR, Joel has been a fixture in the local PR community for years. Now, he’s leading a new agency brand named “Creation.” Joel Swanson, founder, Swanson Strategic Communications.

Agency 60

Agency Groups Public Affairs B2B 60

PRSay

APRIL 19, 2016

Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.

Communications 79

Communications Pinterest Reddit Radio 79

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

Many blame Mr. Trump for the loss of confidence in the MSM, but the erosion probably started decades ago, with the rise of conservative radio. As right-of-center radio host Charlie Sykes puts it, “we’ve done such a good job of discrediting (the mainstream media), that there’s almost no place to go to be able to fact check.”

Journalism 209

Journalism Radio Local Study 209

Buzzstream

DECEMBER 2, 2024

Ellie is a former UK digital PR who moved to Australia to help a local agency, Prosperity Media, build their digital PR offering. They call it link building, content marketing, or content promotion, you know, but it’s not necessarily referred to as digital PR here. Have agencies in Australia been doing digital PR?

Digital PR 62

Digital PR Case Study Media Pitching 62

Cision

MARCH 4, 2016

The large TV commercial, the radio spot and the billboard have long been fundamental to political campaigns. Local TV and radio generate big revenue from those spots. The Jeb Bush campaign shows in the modern marketing context that money is not the driver for attention,” says Eric Hultgren, marketing manager at MLive.

Radio 120

Radio Advertising Advertising Energy 120