Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. This helps players improve their skills and encourages them to share the game’s content.

Video 78

Video Trends Marketing Advertising 78

Agility PR Solutions

OCTOBER 24, 2024

Cybersecurity PR and marketing is evolving to keep pace with the rapidly changing landscape of digital threats and technological advancements.

Trends 105

Trends Marketing Education Content Marketing 105

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PRWeek Awards.

Conference 210

Conference Content Marketing Marketing Education 210

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Agility PR Solutions

JUNE 27, 2021

In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. Almost every […].

Content Marketing 148

Content Marketing Trends Marketing Report 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications.

Trends 124

Trends SEO Leadership Print 124

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

OCTOBER 9, 2014

Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

Journalism 356

Journalism Content Marketing Technology Trends 356

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 154

Content Marketing B2B Marketing eBook 154

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Contently - Strategy

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Marketing Strategy Brand 52

Agility PR Solutions

JANUARY 14, 2024

The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences.

Content Marketing 110

Content Marketing Trends Marketing Publicity 110

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78

Agility PR Solutions

MAY 30, 2024

Content marketing is a constantly shifting landscape. Audience expectations change with the wind, with new trends rising and falling faster than PR and marketing agencies can keep up. Optimizing content marketing workflow is essential to creating relevant, timely, and high-quality content.

Content Marketing 114

Content Marketing How To Marketing Trends 114

Onclusive

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Three types of metrics.

Measurement 199

Measurement Marketing Content Marketing Software 199

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Agility PR Solutions

APRIL 28, 2024

The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies. The intersection between private equity (PE) firms and creative agencies presents a study in contrasts.

Creativity 114

Creativity Content Marketing Marketing Study 114

Agility PR Solutions

NOVEMBER 11, 2024

The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. At a […] The post Google’s SynthID: Why it’s a game-changer for marketing in the AI era appeared first on Agility PR Solutions.

Enterprise 94

Enterprise Marketing B2B Google 94

Agility PR Solutions

APRIL 25, 2023

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. Nearly 7 in 10 content marketers believe it will over the next five years appeared first on Agility PR Solutions.

Content Marketing 148

Content Marketing Marketing Technology Writing 148

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

But there are many types of content that build credibility and leadership as part of a strategic PR program. Traditional Trend Piece. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. How can marketers cope? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Contently - Strategy

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221