Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Landis PR

JUNE 21, 2021

YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. YouTube vs. Vimeo vs. Vimeo vs. Wistia: What’s best for video content marketing? Please note: this content was originally published at weidert.com. YouTube might be a good choice. YouTube, Wistia or Vimeo?

YouTube 111

YouTube B2B Video Content Marketing 111

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple. Artificial intelligence is still perceived by many in the PR & marketing industry as a danger to their job.

Training 399

Training Video Analysis Data 399

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. Not as any kind of marketing tool. It’s attracted close to 13 million YouTube views, more than 16,000 comments and media coverage in places like the Los Angeles Times , USA Today and Slate.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159

Software Pitching SEO Tools 159

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Content discovery has become more important than ever.

How To 129

How To Content Marketing Engineering Advertising 129

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Plenty of tutorials on YouTube and elsewhere. Plenty of tutorials on YouTube and elsewhere. Plenty of tutorials on YouTube and elsewhere. Plenty of tutorials on YouTube and elsewhere. Plenty of tutorials on YouTube and elsewhere. Open-source.

How To 240

How To YouTube Software Creativity 240

NewsWhip

APRIL 18, 2018

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip. We take a look at the data. With publishers and brands looking to expand beyond the duopoly this year, we […].

YouTube 110

YouTube Video Instagram Facebook 110

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Making the best use of content is an efficient way to create brand awareness.

Branding 246

Branding Brand eBook Leadership 246

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. What are YOUR plans for content in 2016?

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 213

Marketing Content Marketing Data Social Media 213

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 169

B2B Marketing eBook YouTube 169

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). SBO also works for YouTube. What is Search Box Optimization? It is exclusively yours.

SEO 246

SEO Engineering Google YouTube 246

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

ISEBOX

MARCH 14, 2016

But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Producing great content is always easier said than done. Journalists already know this.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. However, it also comes with a distinct drawback.

Crisis 271

Crisis Branding Brand How To 271

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Collaborate on content. The names may not be as glamorous, but the impact is real.

B2B 136

B2B Branding Brand Marketing 136

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. It’s accessible everywhere and transparency is key.

How To 120

How To Marketing YouTube Study 120

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What are the topics you want to cover?

Video 125

Video Strategy Marketing Instagram 125

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. They create something. They post it somewhere. They ping their social channels.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Cision

APRIL 26, 2017

Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends. Journalists value news releases and want brands to provide high quality content. Journalists cited press releases and story leads as their #1 most valuable PR resource.

Infographics 266

Infographics Branding Brand Video 266