Cision

MAY 29, 2017

These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. Offer Users Quality Content. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Cision

AUGUST 23, 2017

So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Has a mobile app optimized for tablets.

How To 240

How To YouTube Software Creativity 240

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Use the included template to plan out your content calendar for the rest of this year. How Cision® Impact Measures Earned Media.

Communications 225

Communications Marketing Radio Airlines 225

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Contently - Strategy

SEPTEMBER 5, 2024

Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square.

Case Study 52

Case Study Study Storytelling Infographics 52

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. It gets better results and improves customer experience. Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Social Media 149

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Proactive Report

SEPTEMBER 10, 2014

And, Google leads on mobility – with Microsoft and IBM in second and third. Content Marketing Online PR big data measurement media online news online PR PR Sourcecode TechnoVision' Microsoft leads on data center – with Cisco and Google in second and third. Media Distribution and Sentiment. com/technovision.

Report 133

Report Big Data Branding Brand 133

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. FierceCMO: Study: CMOs are spending more on social and mobile.

Mobile 60

Mobile Survey Marketing B2C 60

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

MAY 2, 2016

And there are literally millions of people whose media consumption habits have shifted (to some degree) from mobile websites to social platforms. adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. The Case Supporting Gated Content. Here are the key arguments for gating content. Gates provide marketing justification. Registration forms are a pain on a mobile device.

B2B 137

B2B Mobile Content Marketing SEO 137

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

JUNE 10, 2017

1) Internet marketing trends. The annual Internet Trends Report by Mary Meeker is itself a prime example of content marketing – and one executed by the venture capital firm Kleiner Perkins. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 2) Social media mobile trends. Talk to Us!

Trends 96

Trends Marketing Mobile Web 96

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. What’s bad for digital content providers is also bad for the PR industry. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 118

Survey Media Relations Corporate Communications 118

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals.

Trends 120

Trends Software Advertising Advertising 120

Cision

APRIL 25, 2016

Canvas is a mobile-optimized ad product comprised of using a combination of videos, still images and call-to-action buttons that takes over the entirety of the device. People – measure based upon people rather than cookies. A lot of the value recommendation I covered in the section on the sales and marketing funnel.

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video. Mobile – Can you shoot content via mobile?

Video 120

Video Mobile YouTube Enterprise 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Content is the coin of our information economy. CommPRO’s overall content strategy is a collaborative effort.

Radio 40

Radio Mobile Media Sports 40

Critical Mention

JANUARY 9, 2019

Data drives marketing. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. SEO goes mobile. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 14, 2017

Other responses that pointed to greater prioritization around influencers came in measuring earned media, with 26 percent citing influencer identification as an ROI challenge, and 29 percent of respondents prioritizing an influencer database as a key area of investment. About Shane Schick.

B2B 120

B2B B2C Pitching Social Media 120

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Turning action into measurable outcomes. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 127

B2B Company Survey Enterprise 127

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) Can you Profit Directly from Content Marketing?

Blogging 82

Blogging B2B Content Marketing Trade Shows 82