Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Extend content’s lifespan with social amplification, sponsored placements and direct engagement capabilities.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 82

How To Media Radio Print 82

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Social Media Marketing.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 91

Software Pitching Measurement Enterprise 91

Beyond PR

MARCH 1, 2018

Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Enter Impact. But it is doable.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure.

B2B 67

B2B Report Marketing Survey 67

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. CEO at TopRank Online Marketing. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. What’s your failsafe?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement. More pressure on metrics, more KPIs to track, lack of unity in client leadership for comms objectives, more channels for which to create content and more content needed due to the number of channels.”.

Communications 149

Communications Crisis Internal International 149

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 81

Survey Industry Communications Corporate 81

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. The PR team’s campaigns were more successful than ever, increasing brand awareness and market presence.

Strategy 72

Strategy Measurement Google Case Study 72

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 60

Media Marketing Analytics Television 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Such content, when combined with other sources of customer data, will build a comprehensive profile of the overall customer experience that can be parlayed into public relations. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Print 97

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority. Related read: Why Combining Content Marketing and PR is a Smart Move #8. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In fact, it’s not an editorial placement at all. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Course 60

Course Measurement Advertising Advertising 60

Sword and the Script

MAY 24, 2016

Marketing may be producing many leads, but the quality and ability for sales to qualify leads will lead to the profit that is the true measure of success.”. Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? Meanwhile, profit is the true indicator of success. Did you know?

System 0

System Training Infographics Print 0

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In Want to be part of the Off Script series? Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. million about six months later.

Technology 14

Technology Company Software Marketing 14

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity International 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity International 60