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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I believe every marketing and PR person needs to take a course to understand on-page optimization. For a time, I served as treasurer for my HOA, so I paid $100 for an 8-hour seminar that taught me how to be a good board member. I started a blog to provide hands-on learning about content marketing and social media.

Google 157
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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160
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Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. That is the essence of content marketing and why PR and content marketing work best when working together. 5) Feedback and measurement. Two is the new five. It’s a good way to stay on top of things.

Software 103
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112
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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. 4) What is your assessment of this trend toward content marketing ? “In Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. In one sense, it’s not new.

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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.