Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Social Media 216

Social Media Tools Small Business Media 216

Garrett Public Relations

JULY 29, 2018

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. Before we delve into why, let’s take a minute to look back.

Content Marketing 90

Content Marketing Social Media Marketing Media 90

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Earned media is going to get harder.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. Content is the motive force for today’s noisy internet. Plus, content seems like the path of least resistance. Public relations’ stock in trade has been the ability to persuade and get ink for our news. And why not?

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Ultimately, investing in influencer marketing could result in increases in sales.

Social Media 144

Social Media Media SEO Instagram 144

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Want to learn about social media? Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone.

Community 244

Community Social Media Course Measurement 244

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. And what hasn’t changed?

Content Marketing 128

Content Marketing Comparison How To Marketing 128

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. Myth 2: Content marketing doesn’t yield credibility. That backlink has a lot of value too.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Deirdre Breakenridge

MAY 8, 2017

Content and social media capabilities followed close behind. Over time, these channels have become increasingly blurred with success coming from outreach across the multiple platforms where audiences are interacting, e.g. we reach journalists through emailed press releases, Social Media, websites, and newsrooms.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Traditional media relations is still very important in most agencies, and to most clients. I mean, all.

Social Media 105

Social Media Publicity Media Conference 105

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 101

Media Relations Media Reputation Tools 101

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Producing great content is always easier said than done. You’ll get there. (Or

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 169

B2B Blogging Study Survey 169

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 160

Blogging Software Google Content Marketing 160

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JULY 1, 2016

Here she discusses how social media fits into this omni-channel approach and why brands must embrace the PESO model if they hope to succeed in the ever-evolving PR and communication landscape. How can the PESO model help brands achieve success on social? But here is what I love the most: CoSchedule.

Social Media 174

Social Media Engineering Brand Branding 174

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. SEO and snippet requests would fall outside of that media relations area and is a bit delicate. You can take control.

Social Media 100

Social Media How To SEO Media 100