Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of earned media.” Notice a common thread here?

Internal 44

Internal International YouTube Nonprofit 44

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Podcasts.

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Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

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B2B Branding Brand Trade Shows 136

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

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Marketing Publicity Survey Study 79

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 4) Build or Buy an Audience?

Content Marketing 61

Content Marketing Survey B2B Google 61

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him.

Branding 87

Branding Brand Instagram YouTube 87

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

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LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Content picks from around PR . Michael Smart is offering a webinar examining media pitch subject lines that work.

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Software Pitching Measurement Enterprise 91

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. YouTube Analytics) and social media platforms (e.g.,

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Video Publicity Marketing Analytics 88

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

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Blogging Wikipedia YouTube Content Marketing 48

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him.

Branding 83

Branding Brand Marketing Ethics 83

Critical Mention

DECEMBER 20, 2019

Step 3 – Draw on Positive Media Coverage. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online.

How To 79

How To Branding Brand Media 79

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

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Journalism Newspapers YouTube Twitter 52

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Prowly

FEBRUARY 20, 2025

Prowly Starting price: $258 per month (billed annually) Prowly is a complete public relations software solution that makes it easy to create, manage, and send out press releases. is a content marketing platform that connects businesses with a vast network of media outlets worldwide. Starting price: $6.21

Analytics 104

Analytics SEO Engineering Financial 104

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. Repurpose Does Not Mean Regurgitate in Content Marketing. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 70

SEO Tools Engineering Web 70

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message.

Social Media 144

Social Media Media SEO Instagram 144

Landis PR

MAY 28, 2024

Often, it’s the little differences between each Scandinavian country and culture that will make a business fail or succeed in communications and relations. The most popular social media channels in Denmark Facebook : 3.9 million users (67% of population) 2022 YouTube : 2.8 million users (48% of population) 2022 Instagram : 2.6

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

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Resources Communications Education Guidelines 136

Critical Mention

JANUARY 29, 2021

It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes. What began as a health crisis has now turned into an economic one. World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic.

Branding 135

Branding Brand How To Radio 135

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 82

How To Media Radio Print 82

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. Co-content marketing is good for them too. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

Critical Mention

FEBRUARY 18, 2021

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S.

Media 113

Media Comparison Radio Sports 113

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). For those plying the lost art of media relations (i.e., My experience working with journalists and presiding over many PCNY-hosted media panels tells me differently.

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Pitching Journalism Tools Social Media 43

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

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Radio Television Social Media Sports 92

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Branding 56

Branding Brand Instagram Social Media 56

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication.

Marketing 89

Marketing eBook Pitching Radio 89