ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. This company succeeds by evolving with the digital world as it changes, not as an afterthought.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Scheduling meetings can be a nightmare when juggling multiple schedules. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Never worry about being double booked again!

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 158

Software Pitching SEO Tools 158

The Proactive Report

DECEMBER 24, 2014

The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. 54% of their respondents said that while mobile-optimized sites are more user-friendly, they’re lacking in content. Consumers expect a brand to be seen as a technology leader – image is a PR issue.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 79

Content Marketing B2B Marketing Leadership 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 212

Marketing Content Marketing Data Social Media 212

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 159

Blogging Software Google Content Marketing 159

Remote PR Jobs

JULY 19, 2024

These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services. Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. Altimeter ). Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

Cision

MAY 16, 2016

Mass email, distribute it in a meeting, post to a group on Slack, fax it in a TPS report ? A common theme throughout the white paper is to leverage technology for better communication. Do you segment that list based upon available criteria that match your customer profiles? Of course you do. Communicate continuously. Conclusion.

Internal 218

Internal International Communications Employee 218

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Let’s jump right into some of the new ways these platforms will help you meet your communication goals: Cision Social Edition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

PRSay

DECEMBER 15, 2017

Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Brand Branding Ethics 78

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. What content works best? Pod Save America!

Strategy 112

Strategy Exercises Content Marketing Retail 112

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 141

Leadership Content Marketing Healthcare Google 141

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 128

SEO Strategy Google Engineering 128

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Sword and the Script

SEPTEMBER 30, 2014

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. Luck usually is about preparation meeting opportunity. Ello is a great example. But it’s a shot at the gold. Will the luck last?

Viral 123

Viral Technology Google Pitching 123

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. What are the biggest content marketing mistakes that brands make?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 114

Case Study B2B Study Marketing 114

Critical Mention

JULY 13, 2021

But in the end, everybody at Critical Mention felt it was worth the work to provide our clients with the best product possible,” said Chief Technology Officer Vishal Padhye. “I The Critical Mention product roadmap will not slow down in the second half of 2021, with new design improvements, content sets and analytics expected.

Instagram 156

Instagram Industry Media Analytics 156

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Chen’s right. Brainstorm a surplus of ideas.

Financial 129

Financial Banking How To Marketing 129

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software International 137

Sword and the Script

OCTOBER 3, 2020

Some events even started covering travel expenses for attendees in exchange for a required number of pre-scheduled meetings with exhibitors.” In retrospect, events were costing marketing more while yielding weaker results. Published attendee registration fees were waived en masse. What sort of data?] Try our services.

Trade Shows 125

Trade Shows B2B Marketing Conference 125

Sword and the Script

NOVEMBER 12, 2016

Simply stated this in good keeping with proper sales and marketing alignment. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Market Research Mistake: Falling in Love with an Idea.

B2B 121

B2B Marketing How To Survey 121

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Of course, some marketers never stopped asking these questions.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

APRIL 25, 2017

Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions. Meet as many people as you can and listen for ideas, connections, and commentary.

Trade Shows 99

Trade Shows B2B Conference Marketing 99

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. What if what we know in marketing is holding us back?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” In essence, CFOs are saying, “Meet us where we are.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet.

B2B 120

B2B Brand Branding Marketing 120