ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing.

Social Media 131

Social Media Branding Brand Media 131

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Content editing for mobile pictures can be problematic, however.

Instagram 109

Instagram How To Mobile Community 109

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 192

B2B Leadership Marketing Software 192

Contently - Strategy

AUGUST 19, 2020

For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Stacey recently conducted market research around young people and mobility aids for CareCo, highlighting a whole new target audience for the company. Many advocates have developed sizable followings on social media.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St.

Enterprise 200

Enterprise Infographics Mobile Software 200

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays”. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”.

Case Study 88

Case Study Social Media Study Media 88

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. Social media offers extensive […]. Social media offers extensive […].

Social Media 77

Social Media Mobile Marketing Media 77

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Almost half (47%) of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. DemandGen Report – 2016 Content Preferences Survey ). 888 243 3470. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). Contact MIke at Meritus Media for more information about how SBO can boost our SEO efforts.

SEO 246

SEO Engineering Google YouTube 246

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. Infographics are another great tool to use to break up your written content. Mobile-Friendly Is a Must.

Social Media 76

Social Media Media Mobile Infographics 76

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 91

B2B Social Media Company Marketing 91

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Garrett Public Relations

FEBRUARY 12, 2020

Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or […]. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.

Company 101

Company Marketing Mobile Content Marketing 101

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. List building.

B2B 137

B2B Mobile Content Marketing SEO 137

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. 1) Internet marketing trends. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 2) Social media mobile trends.

Trends 96

Trends Marketing Mobile Web 96

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? Interestingly, growth fell in APAC, which was on fire for the last 5 quarters: Mobile Users. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Content was differentiated purely within the browser and had little ability to leave that medium. Now, the experience of the internet is tied more and more to mobile devices. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. So, double up on your content marketing efforts. Embrace a Mobile PR Strategy.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. Marketers need to ensure that the right experiences are surfacing to the right people. Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

AUGUST 16, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In this case, market research has consistently demonstrated people favor recommendations from peers over brands. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60