Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments. High-quality links.

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Writing How To Infographics Pinterest 75

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

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Trends Marketing Pinterest Social Media 135

Buzzstream

JANUARY 17, 2018

An Infographic is a way of exposing your content to more readers. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

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Infographics eBook Content Marketing Video 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Getting already-busy employees to see the value and write posts.

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MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. Be authentic and let your voice show when writing.

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LinkedIn Content Marketing Marketing Engineering 48

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. You must woo your viewers into liking you!

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Instagram How To Guidelines Facebook 120

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

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Google Measurement Content Marketing Engineering 120

Rock the Status Quo

MARCH 13, 2015

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. Not paying (or invoicing) much?

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Agency Social Media Twitter Pinterest 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. I suggest writing different headlines and freshening up the copy with new data where applicable. 4) Share the content on social media (organic). 3) Surgically weave it into blog posts.

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Media B2B Groups Conference 120

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

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Tools Pinterest Marketing Media 60

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. It should be taught along with writing, in all PR classes. A majority of U.S.

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LinkedIn Reddit Social Media Pinterest 100

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

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Resources Marketing SEO Engineering 53

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

MAY 28, 2024

Key services: Strategic Communications Management Communications Crisis Communications Public Relations Content Marketing Social Media Top Advice for Foreign Companies Navigating Danish Media 1. Find the Danish angle Write a story with a local angle for the Danish market. million users (33% of population) 2022 X : 1.2

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Organize your calendar by each place you will ultimately publish the content to (e.g. Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

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Writing Social Media SEO Blogging 114

Shift Communications

SEPTEMBER 3, 2015

Making a blog into a business requires that you set down cornerstone of quality, as well as distinctive, sharable content that captures a niche or covers a larger topic in a new or appealing way. Every piece of content you write and publish should be centered around this unique lens that you bring to the subject.

Blogging 60

Blogging Pinterest Mobile Creativity 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

MARCH 30, 2016

Inbound Marketing Kit. 386+ Content Creation Templates. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. 29 Free Online Design Tools to Create Stunning Visual Content. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016.

Resources 40

Resources Marketing Pinterest eBook 40

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Pinterest 40

Waxing UnLyrical

APRIL 15, 2015

Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Nobody else lets users do that.

Community 40

Community Travel Pinterest Mobile 40

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. Be specific.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

JULY 11, 2017

Or, what if you aren’t reaching any audience at all, and your time is wasted on stale or unusable content? According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Now that you’ve shared your content with your loyal contacts, it’s time to branch out to those who may be unknown via paid media.

eBook 43

eBook How To Pinterest Examples 43

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. Be specific.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62