Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

JULY 1, 2024

In the screenshot below, you’ll see that Authority Hacker found that guest posting, followed by link exchanges, and creating content were the top link building tactics used today. Aira’s report found that content-led link building was most popular, with guest posting actually last. What does it mean for you?

SEO 118

SEO Study Google Data 118

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. ” g) Here’s How PR Pros Are Using Social Listening via Marketing Charts and Talkwalker. “PR

Pitching 78

Pitching Instagram Survey Data 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. That’s why it’s crucial to do market research using surveys or social media listening to know your audience. The answer lies in the power of storytelling.

Storytelling 91

Storytelling Brand Branding Consumer 91

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. This has made it more challenging to pitch stories successfully. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 3, 2016

We send a pitch, then sit around biting our nails, desperate for a return email saying of course, they’d love to write about our brand. It’s far from a secret that bloggers work with brands in a variety of ways, but it’s still a less popular option than pitching journalists, and I think that’s plain silly. But then it doesn’t happen.

How To 120

How To Pitching Content Marketing Course 120

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void. Media funnel.

Software 84

Software Case Study Pitching Technology 84

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

AUGUST 26, 2024

Creating a straight-up pest control infographic would be content marketing suicide. Instead I started to explore related niches, also known as ‘shoulder niches’, where there was more content creation, content sharing, and blogger activities happening. There aren’t any!

SEO 71

SEO Company Case Study Infographics 71

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Pricing: Free trial. $29/mo 29/mo for the Starter plan.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Discover 71 tips in Cision’s latest tip sheet! It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Sword and the Script

JANUARY 23, 2018

1) What effect do you think the rise of content marketing has had on marketing overall? Well, on one hand, it’s provided marketers with yet another catchphrase to hang their collective hats on. I joke that marketers can’t get out of bed without a new catch phrase or acronym to ‘play with.’

Marketing 68

Marketing Content Marketing Sports B2C 68

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Then, share it with them as well.”.

Video 120

Video Film Content Marketing Strategy 120

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. The timing matters.

B2B 76

B2B Facebook Advertising Advertising 76

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . The newsroom should include a press kit (photos, video, audio, etc.)

Web 59

Web SEO Case Study Writing 59

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. That’s because they see results. On average, businesses generate $6.50

Marketing 138

Marketing Social Media LinkedIn Interviews 138