Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations. We put a similar program in place for contributed articles, pitches and press releases too. click image for higher resolution) Run campaigns on top of programs Building out programs like this provides a solid foundation for marketing.

Marketing 216

Marketing eBook Guidelines B2B 216

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Social Media 216

Social Media Tools Small Business Media 216

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. .” Earned media is going to get harder.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

5W PR

DECEMBER 5, 2024

Ensure that the brand identity is reflected in all the marketing materials, from social media posts to website design and merchandise. Leveraging Social Media Social media platforms offer a powerful way to connect with a target audience and build a dedicated community.

Video 78

Video Community Social Media Interviews 78

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Want to learn about social media? Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone.

Community 244

Community Social Media Course Measurement 244

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. 4 Content engagement Take a peek at your content marketing strategy.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

OCTOBER 15, 2020

I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing.

Content Marketing 99

Content Marketing Marketing Print Software 99

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. a webinar with third-party expert, and a tiny pitch at the end. It might even be integrated marketing.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Contently - Strategy

AUGUST 19, 2020

Many advocates have developed sizable followings on social media. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels. Reaching a new community.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. That's where inbound marketing and content marketing relate. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The deluge of PR pitches.

Survey 183

Survey Marketing B2B Study 183

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. After the interview is live and published, the content doesn’t stop there. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 160

Blogging Software Google Content Marketing 160

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 169

B2B Study Blogging Survey 169

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Sword and the Script

AUGUST 13, 2024

They didn’t just make a movie and drop a link on social media. And they do a good job, which means it’s useful for anyone working in B2B marketing. That’s the key too: The best marketing doesn’t feel like marketing. I’ve listened to this podcast for years and twice successfully pitched clients as guests.

Creativity 103

Creativity B2B Examples Marketing 103

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Harnessing Social Media Effectively Social media is a powerful tool for healthcare organizations to connect with potential leads. Tailor pitches to align with journalists beats and interests.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59