Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. Steven Pinker presents a compelling and radical argument on how we should look at the world in “A Two-Minute Case for Optimism”. Content marketing lessons for smaller brands. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Content Marketing' 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Buzzstream

FEBRUARY 17, 2025

This presents something of a problem for Google, as in the past, they have relied on the linking behaviour of sites like these for authority and trust signals. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. Offline – Radio, TV, Print Why?

Digital PR 112

Digital PR Report Google Radio 112

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 68

Content Marketing Case Study Marketing Conference 68

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.

Media 103

Media Print Advertising Advertising 103

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ). Do you want to achieve data-driven content marketing success?

Viral 120

Viral Data Web Trends 120

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Keep teams informed with regularly scheduled, presentation-ready reports. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 181

Survey Marketing B2B Study 181

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more. After evaluating over 6.9

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. So, consider categories of content carefully, and then do just what Sujan suggests.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau. 3) AR for publishers (and content marketing).

Case Study 112

Case Study B2B Study Marketing 112

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. What is media coverage?

Print 112

Print Trends Agency Media Relations 112

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

SEPTEMBER 8, 2020

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations.

Survey 111

Survey Industry Leadership Study 111

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). You can share the parts of your personal story that relate to what your audience is going through, and you can present your product or service as the solution. What message would it try to convey? What words would your brand use to speak to your audience? What voice?

Brand 156

Brand Branding How To Storytelling 156

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

JANUARY 9, 2018

If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. Being different is a big part of what good marketing demonstrates. 11) Cite the story in new business presentations. 10) Bring your story to your next tradeshow.

Media 119

Media B2B Groups Conference 119

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 15, 2017

The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 68

Journalism Brand Branding Advertising 68

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In fact, it’s not an editorial placement at all. Meltwater beats earnings.

Software 147

Software Case Study Advertising Advertising 147

ReimaginePR

MAY 9, 2016

When I think of someone who is genuine, I usually also find the following traits to be present: Honesty. And this goes for in-print and online. After a quick search , the simplest definition for our purposes is the quality of being genuine. Vulnerability. Close Mindedness. That’s because it doesn’t sound authentic.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Landis PR

JULY 29, 2024

Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

JUNE 14, 2016

The conference speakers would be live and conduct Q&A after their presentations. More than just covering the expense of the conference, marketing was seeking to profit from it. The CMO Survey with Social & Mobile Marketing Takeaways. These are investments in relationships, reputations, loyalty, brand cache and content.

Marketing 60

Marketing Conference Software B2B 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Design registration forms to capture data — such as job titles or demographic information — that align with your intended goals for the event. You should also utilize technology.

Community 92

Community How To Marketing Data 92

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The show is co-presented by blogger and consultant Mark W.

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3%

Marketing 71

Marketing Survey Study B2B 71

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

JANUARY 8, 2022

One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. There’s email marketing , not email communications.

Industry 52

Industry Web Wikipedia Education 52

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52