Remove Content Marketing Remove Print Remove Radio
article thumbnail

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Geographic Specificity. Commentary.

article thumbnail

Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Choosing the Right Channels for Maximum Impact Different storytelling channels serve different purposes in a comprehensive PR strategy: Social Media Instagram: Visual storytelling through photos/videos Facebook: Longer-form content and community building LinkedIn: Professional credibility and thought leadership YouTube: In-depth video content and tutorials (..)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Your Earned Media Measurement Strategy Checklist

Cision

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

article thumbnail

Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. These relationships give the PR team a direct connection to influencers in the media sphere.

Media 103
article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154
article thumbnail

Critical Mention 2021 Recap

Critical Mention

Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts. Over 300 TV and radio channels have been added throughout the year. Senior Marketing Manager, Critical Mention.

Radio 116