Deirdre Breakenridge

MAY 23, 2017

And I do very little video on my blogs and social media channels because I am not convinced that people want to see my face that much. I’ve “covered” book releases, product launches, and restaurant openings. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! If you’ve got a relevant video, it can make a fantastic addition to your press release. Having any kind of visual can increase your reads by 77 percent , and videos are even more appealing because they’re relatively rare in press releases.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The campaign video gave viewers an experience that combines the worlds of fashion and art beautifully.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 137

eBook Product Launch Software International 137

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 212

Marketing Content Marketing Data Social Media 212

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Sword and the Script

NOVEMBER 4, 2014

If there was a way to plan that — marketers would! The video is embedded nearby — imagine watching this from the social media command center — and then tightening your seat-belt: 2. Use your own product. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. Some brands still over-think video.

Brand 60

Brand Branding Product Launch Video 60

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Burrelles Fresh Ideas

MARCH 12, 2024

PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media SEO 79

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Video 60

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! Your kit should include: A high-quality video. High-resolution pictures of your products and key people. Stop wasting your time with press releases and start crafting a story from the heart. Media Kits Are a Must-have. Media release. Interviews.

Reputation 120

Reputation Product Launch Brand Branding 120

Prohibition

JANUARY 28, 2020

It’s not of particular surprise when something not interesting, non-engaging or lacking in originality isn’t picked up by every national journalist, so to avoid this happening you must ensure that your PR campaign provides quality content.

B2C 62

B2C How To B2B Product Launch 62

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JULY 6, 2016

In High-Impact PR Planning that Drives ROI & Supports Demand Generation , we look at how to get started with your content promotion plan — from setting goals and identifying the best channels for promotion to determining which pieces of content you want to share. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

AUGUST 23, 2023

Integrating Influencer Marketing with Other Retail PR and Marketing Strategies Influencer marketing can be seamlessly integrated with other retail PR and marketing strategies to amplify their impact. Email Marketing : Leverage influencer collaborations by featuring them in your email marketing campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

JUNE 14, 2016

Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.

How To 40

How To Marketing Product Launch Training 40