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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A.

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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Blog posts into eBooks.

eBook 143
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The Ultimate Guide to Repurposing Content

Contently - Strategy

Did one of your white papers go viral or get backlinked by many notable websites? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. Repurpose it into an interesting thread on X or Reddit, or as a LinkedIn post or Instagram carousel.

eBook 52
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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Enter Reddit. New to Reddit? While on Reddit, keep your eyes peeled.

Survey 90