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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 127
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The 9 Best Media Databases Reviewed By Our Experts (2024)

Buzzstream

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. You can see that mention on Reddit where the search feature within the database is not as good as simply Googling “Journalist Name + Muck Rack.”

Media 62
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Key services: Strategic Communications Management Communications Crisis Communications Public Relations Content Marketing Social Media Top Advice for Foreign Companies Navigating Danish Media 1. Find the Danish angle Write a story with a local angle for the Danish market. million users (16% of population) 2022 Reddit :0.6

Energy 59
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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Repurposing content means repackaging one asset into multiple formats. If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. How to repurpose video content.

eBook 143
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 132
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content. Be specific.

Tools 71