Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. Its enticing to deliver a report that includes every link achieved, but quality is essential if you are looking to focus on real value for a client or stakeholder. I think all digital PRs should report on unlinked brand mentions.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Enterprise Marketing 195

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Isn’t it enough to discuss goals and have an unwritten strategy? Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Onclusive

JANUARY 19, 2021

With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Here are 3 ways Onclusive has helped us advance our content marketing practice: Advanced Analytics. Director of Brand Marketing, SMG. Paul Arnhold.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Cision

OCTOBER 5, 2016

Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. While experimentation is a healthy practice for marketers, staying on top of your performance is essential. How do you know which trends will work best for you?

Trends 319

Trends Content Marketing Branding Brand 319

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. You can watch a recording of the live panel here , and download the full report. Photo credit: incomible.

Report 206

Report Media Pitching Trends 206

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 161

Content Marketing Strategy Marketing Analysis 161

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Agility PR Solutions

MARCH 15, 2025

Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports! first appeared on Agility PR Solutions.

Report 78

Report Content Marketing Measurement Brand 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Agility PR Solutions

JUNE 27, 2021

In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. Almost every […].

Content Marketing 145

Content Marketing Trends Marketing Report 145

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

Content Marketing 142

Content Marketing SEO B2B Tools 142

Agility PR Solutions

SEPTEMBER 29, 2021

In marketing content, precision is a fool’s errand. PAN’s Eighth Annual Content Fitness Report features five key insights about the state […]. The post Content marketing is hard. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth.

Content Marketing 148

Content Marketing Marketing Consumer Report 148

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. And I have a massive library of SEO and content marketing material.”.

SEO 164

SEO Content Marketing Marketing Software 164

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. The other vendor is on the monitoring side.

Software 158

Software Pitching SEO Tools 158

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Data-driven content marketing isn’t a two-step process. That promise was flawed. There’s no magic wand.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. The post Goodbye Third-Party Cookies, Hello Content Marketing appeared first on Contently.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Cision

OCTOBER 16, 2015

According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. It’s a news source, not a news producer. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

NOVEMBER 5, 2024

The PR Hit Score “can be used to help customers identify the press hits worth responding to and which to highlight to stakeholders, and to report on the overall quality of their coverage.” I don’t remember hearing about Digimind before, though it has a brief entry on Wikipedia and was named in a Forrester report once.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. Campaigns sometimes become the foundation of marketing activity. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Academia often structures undergraduate training around them. The results?

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. Session content revolves around demand-gen, ABM, sales enablement, content strategy, and more. Content Marketing World & Expo (September, Cleveland).

Conference 304

Conference B2B Case Study Content Marketing 304

Cision

SEPTEMBER 19, 2015

Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Here are three steps to creating your own influencer and media list : Want to find out how to use the latest tools to boost your content marketing efforts? Media and influencer lists.

Report 120

Report Content Marketing Pitching Study 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Visual Content Impacts Your Performance. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

OCTOBER 3, 2024

Beyond that, Google Analytics offers a wealth of search engine optimization features and benefits: multiple traffic statistic options, real-time audience tracking, site visitor behavior views, conversion reporting…the list is endless. And it’s perfect for developing an SEO-focused content calendar.

SEO 89

SEO Content Marketing B2B Tools 89

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. You know how they have those sketches of the reporters in their bylines? It’s a WSJ staple.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

MAY 21, 2020

According to a Pew report, 71% of Americans are tuning out of the news because they don’t want to hear anymore about the pandemic. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. Many brands see an opening. They want fun and exciting ads.

Brand 296

Brand Branding Advertising Advertising 296

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Prowly

MAY 10, 2022

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.

How To 210

How To Pitching Content Marketing Report 210