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If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions.
I believe every marketing and PR person needs to take a course to understand on-page optimization. For a time, I served as treasurer for my HOA, so I paid $100 for an 8-hour seminar that taught me how to be a good board member. I started a blog to provide hands-on learning about contentmarketing and social media.
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Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.
A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. That is the essence of contentmarketing and why PR and contentmarketing work best when working together. Looking for a contentmarketing agency partner that can both bring. Talk to Us !
ContentMarketing World. Hosted by the ContentMarketing Institute — a.k.a. the leading global contentmarketing education and training organization — ContentMarketing World is “the one event where you can learn from the best in the contentmarketing community.”
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You can book an exclusive 20 minute appointment with Barbara Rozgonyi who is an expert on: - Social Media; - ContentMarketing; - PR; - Digital Engagement; - LinkedIn; - Facebook; - Twitter; You can sign up for an appointment at the Inspiration Hub Information Desk anytime during the IMEX America show. Tuesday October 13th, 2015.
Content creation and distribution: PR agencies can develop and distribute content tailored to NCSAM, effectively conveying the importance of cybersecurity while providing actionable tips and resources. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.
4) What is your assessment of this trend toward contentmarketing ? “In Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of contentmarketing has become plain marketing as an only slightly veiled pitch.
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cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. I fear that this industry about to do it again with poor executions of "contentmarketing" and its hyperkinetic sibling "real-time marketing.". Gonna email my boss now.").
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ContentMarketing. Contentmarketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.
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Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. Find more from Rich Young on LinkedIn , Twitter and other contributions including the following: 4 Ways to Delight Your PR / Marketing Agency.
Before we share that infuriating tweet about Congress or the latest “tips” post on contentmarketing, maybe give it a look, because it may just be a sign-up page for someone’s seminar, or paywalled, or even a hoax. Headlines can be deceiving. It’s not always what we think. Be scrupulous about attribution.
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