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Social Media Week NY Seminar Wrap

Flack's Revenge

If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I believe every marketing and PR person needs to take a course to understand on-page optimization. For a time, I served as treasurer for my HOA, so I paid $100 for an 8-hour seminar that taught me how to be a good board member. I started a blog to provide hands-on learning about content marketing and social media.

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Creating Content in a Crowded Space: Q&A With Joe Pulizzi

Cision

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

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Tip Sheet! Drive Results at Events With Social Correspondents

Cision

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Best Practices Featured Content Marketing social media tip sheet' In our digital world, live events still work wonders in public relations. It’s not as if live events are a PR secret. Get our free tip sheet now!

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Stern + Associates

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketingseminar to discuss how to get results for your company or organization with great storytelling.

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Ultimate show of positivity at AGCC event

Engage PR

A series of engaging seminars ran throughout the day. Of the seminars, Social media – how to make it work for you , was a highlight. Scott Grant, of Blackadders LLP, highlighted the importance of content marketing; of producing engaging articles or images which capture the imagination of the target audience.