Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

JANUARY 19, 2021

Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions.

Content Marketing 199

Content Marketing Strategy Marketing Analysis 199

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Content Marketing World. Content Marketing Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. The post 8 ways to humanize your content marketing strategy appeared first on Agility PR Solutions. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 172

Content Marketing Strategy Marketing Course 172

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on.

Content Marketing 195

Content Marketing Trends Marketing Travel 195

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Revisit your content strategy.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

Agility PR Solutions

JANUARY 11, 2022

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. Fortunately, some tricks can help brands create content that delivers results. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.

Content Marketing 183

Content Marketing Strategy Marketing Branding 183

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 166

Content Marketing Strategy Marketing Analysis 166

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Jon Gelberg, Inc.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

DECEMBER 6, 2017

Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

MARCH 6, 2022

If you’re looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more.

Content Marketing 174

Content Marketing Strategy Marketing Media 174

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Ronn Torossian

MARCH 28, 2022

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing.

Content Marketing 195

Content Marketing Marketing Consumer Company 195

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. You’ve come to the right place.

Content Marketing 196

Content Marketing Marketing Strategy Analysis 196

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Ronn Torossian

JANUARY 11, 2022

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. The post Less is More in Content Marketing appeared first on.

Content Marketing 195

Content Marketing Marketing Industry Company 195

Cision

OCTOBER 5, 2016

These are just a few of the recent changes in the marketing realm. Just as the strategies and tactics you use to improve brand perceptions have evolved over the years, so too have the metrics and reporting that go along with them. It’s a constantly changing environment, though, so pay attention!

Trends 319

Trends Content Marketing Branding Brand 319

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Marketing Enterprise 195

Onclusive

JUNE 17, 2020

Savvy brands are focusing on owned media and content marketing. With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. We will also be hosting a webinar on this topic on June 25th, 2020.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Measurement 166

Measurement Strategy Media Analytics 166

Agility PR Solutions

OCTOBER 11, 2020

And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. In just a few years, content marketing strategies have gained massive popularity because around 60 percent of marketers spend vast […].

Content Marketing 174

Content Marketing Marketing Strategy Analysis 174

Prowly

JULY 2, 2020

As a content marketer, you’re not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […]. According to Worldometer, over 4.75

Content Marketing 173

Content Marketing Marketing Blogging Strategy 173

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Agility PR Solutions

OCTOBER 28, 2024

And that is where content marketing comes in. If content marketing strategies for businesses are […] The post 5 powerful content marketing strategies to elevate your brand appeared first on Agility PR Solutions.

Content Marketing 103

Content Marketing Strategy Branding Brand 103

Agility PR Solutions

SEPTEMBER 13, 2021

Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The pandemic has fundamentally changed the way we live, work and play.

Content Marketing 173

Content Marketing Marketing Strategy How To 173

Agility PR Solutions

JULY 28, 2024

In capturing high-quality leads, content marketing plays a pivotal role. It […] The post 6 strategies for capturing high-quality leads through content marketing appeared first on Agility PR Solutions. The more you have prospective customers’ data, the higher the chances of conversions.

Content Marketing 109

Content Marketing Strategy Marketing Data 109

Agility PR Solutions

AUGUST 11, 2021

Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing.

Content Marketing 158

Content Marketing Marketing Strategy Analysis 158

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.

Content Marketing 142

Content Marketing SEO B2B Tools 142

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.

Local 192

Local Tools Strategy Content Marketing 192

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision.

Strategy 257

Strategy How To SEO Engineering 257