Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 167

Content Marketing B2C Marketing B2B 167

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing.

Survey 148

Survey Marketing B2B Content Marketing 148

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Try our services. 2) Volume of PR pitches received.

Survey 173

Survey Media Relations Pitching Media 173

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Content Marketing Statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 157

Google Course Survey YouTube 157

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Sword and the Script

APRIL 15, 2025

Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions. Marketing at its core is communication, which is the path to building trust, and why cutting the marketing budget makes sales cycles grow longer. That extra effort drives up costs.

Marketing 150

Marketing B2B Survey Comparison 150

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

Sword and the Script

NOVEMBER 12, 2024

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds Image credit: Pexels The post A marketing and PR superpower [not another lesson from the election] appeared first on Sword and the Script.

Marketing 217

Marketing Software Training B2B 217

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 114

Survey Industry Leadership Study 114

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Conduct a survey on a topic that is important to your audience. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. You see the same pattern with every content marketing success story.

Content Marketing 109

Content Marketing Marketing Travel Healthcare 109

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree. It’s their audience, not yours.

Content Marketing 97

Content Marketing B2B Marketing Examples 97

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. I’m crunching data from this year’s survey now, and while the results aren’t finished yet, I can tell you that number has grown. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 107

Banking Content Marketing Examples Industry 107

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? Try our services.

B2B 169

B2B Blogging Study Survey 169

ImPRessions - Crenshaw Communications

MAY 21, 2020

A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. It’s enough already, say consumers. According to a Pew report, 71% of Americans are tuning out of the news because they don’t want to hear anymore about the pandemic.

Brand 296

Brand Branding Advertising Advertising 296

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. In fact, that future may already be here.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Caveats to the PRWeek Data.

Survey 124

Survey Agency Report Corporate 124

Sword and the Script

NOVEMBER 5, 2024

3 reasons why Semrush acquiring Third Door Media is rock star content marketing play (Semrush acquired PR software provider Prowly in 2020). Cision names 10 PR experts and influencers to follow. Cision also has 10 bingeworthy PR podcasts to listen to. >>> Need help with B2B marcom – without draining your budget?

Software 156

Software Wikipedia B2B Pitching 156

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124