Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 179

Content Marketing B2B Marketing How To 179

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Trends How To Travel 95

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. Next year, don’t let it come to that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 24, 2022

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. This extra time gives companies room to prepare to future-proof their content marketing efforts. Using AI tools. Content marketing strategies. Machine learning.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Agility PR Solutions

FEBRUARY 1, 2023

Content marketing is a powerful tool for startups looking to establish their brand, attract customers, and drive sales. Here are seven tips to help your startup succeed with content marketing: 1. Define your target audience Defining your target audience is a critical step in any content marketing strategy.

Content Marketing 86

Content Marketing Marketing Tools Strategy 86

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. What is a content marketing platform ?” What are Content Marketing Platforms?

Content Marketing 52

Content Marketing Marketing System Guidelines 52

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics are another great visual addition to your content marketing arsenal.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Agility PR Solutions

APRIL 25, 2023

And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

Content Marketing 148

Content Marketing Marketing Technology Writing 148

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. It’s impossible to make a remarkable piece of content without really good visuals.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.

Local 192

Local Tools Strategy Content Marketing 192

Agility PR Solutions

SEPTEMBER 27, 2022

Content marketing is a critical tool in your marketing arsenal. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is filled with a black hole of content.

Content Marketing 86

Content Marketing Marketing Media Consumer 86

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […].

Content Marketing 140

Content Marketing Trends Marketing Creativity 140

Contently - Strategy

JUNE 27, 2024

Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience. To get those insights, you need to make use of the best marketing analytics tool for your goals.

Analytics 52

Analytics Tools Marketing SEO 52

Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content. But social content may resonate more with a younger audience.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Content Marketing 135

Content Marketing Case Study Marketing B2B 135

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? All the marketing you do will help you achieve that goal you set. What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. That’s why the brand’s med school calculator is such an incredible tool.

Financial 52

Financial Content Marketing Examples Banking 52

ReimaginePR

JULY 25, 2018

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords?

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law. And the six tips? I’ve embedded such a tweet below to make it easy. Give our services a try.

Content Marketing 94

Content Marketing Marketing Print Software 94

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 143

Content Marketing Data Strategy Marketing 143