Prowly

FEBRUARY 13, 2025

We will also list some powerful tools and strategies to help you with the task. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Brand Branding 104

Remote PR Jobs

APRIL 14, 2025

For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. At its core, SEO is the practice of improving your content so that search engines like Google can find, understand, and rank it more easily.

SEO 149

SEO Engineering Analysis Content Marketing 149

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

OCTOBER 5, 2016

With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Livestreaming is simply video that streams for people to watch as it’s being recorded. For one, more than just the people following your business page can view it, giving you access to even more Facebook users.

Trends 319

Trends Content Marketing Brand Branding 319

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. It’s impossible to make a remarkable piece of content without really good visuals.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? All the marketing you do will help you achieve that goal you set. What’s Our Goal?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.

Local 192

Local Tools Strategy Content Marketing 192

ReimaginePR

JULY 25, 2018

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords?

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Contently - Strategy

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies began to recognize the value of creating valuable content that addressed the needs and interests of their target audience.

Leadership 78

Leadership B2B Tools Engineering 78

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. 7 More Essential B2B SEO tools 1.

SEO 89

SEO Content Marketing B2B Tools 89

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Social Media 216

Social Media Tools Small Business Media 216

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Dazzle promises to help you build a media list but its approach is different than traditional tools. PR pros are getting into publishing with content marketing.

Software 159

Software Pitching SEO Tools 159

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. Step 1: Analyze data through tools that offer timely insights and recommendations. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Agility PR Solutions

APRIL 25, 2023

And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

NOVEMBER 5, 2024

The company isn’t just pitching it as a measurement tool, but also a tool for decision support. It also added, AI to it’s search features, which “goes beyond searching by name or keywords, and analyzes the meaning and messaging of content to recommend the most relevant and best-fit contacts for a story.”

Software 156

Software Wikipedia B2B Pitching 156

Agility PR Solutions

NOVEMBER 2, 2023

It comes with the most exciting features and AI tools that help a person make dramatic transformations. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

Content Marketing 85

Content Marketing Creativity Tools Marketing 85

NewsWhip

JUNE 9, 2023

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Now a free-to-attend, fully-online experience, MarTech “attracts forward-thinking, senior-level marketers obsessed with driving business transformation and retooling their organizations with marketing technology, and connects them with innovative technology companies sharing their new tools, applications, techniques, strategies and solutions.”

Conference 304

Conference B2B Case Study Content Marketing 304

Contently - Strategy

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 98

B2B Brand Branding Case Study 98

The Proactive Report

DECEMBER 9, 2014

Develop a content strategy with an editorial calendar. Pick the right tools and platforms based on your research. Create and distribute the content to reach the right audiences. Content Marketing Mastering Social Media' Set measurable goals that align with the overall business goals. Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Once you’ve provided the tool with a big enough training set, it applies your model to any future results.

Training 399

Training Video Analysis Data 399

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion.

Brand 254

Brand Branding Web Content Marketing 254

Sword and the Script

JANUARY 21, 2025

I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics. Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. If youre a parent with a child struggling with math, this is a great tool as well. And I have.

Google 157

Google Course Survey YouTube 157

Contently - Strategy

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Here’s what we did—and how other content marketers can apply these learnings to their own strategies.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Onclusive

DECEMBER 6, 2017

Fortunately, we now have two major tools at our fingertips: data and insights. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294