Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Twitter is following suit.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? For content marketers, Hubspot or a competitor is a must-have. Let me know on Twitter @colleeno_pr. . What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

Cision

AUGUST 26, 2015

For content generation and syndication. To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. This company succeeds by evolving with the digital world as it changes, not as an afterthought.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Content Marketing Mastering Social Media' Meritus Media Inc. Call 626 793 4911 or email sally@meritusmedia.com.

Social Media 279

Social Media Strategy Pinterest Media 279

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 99

Content Marketing Marketing SEO Video 99

Deirdre Breakenridge

MAY 13, 2019

Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Let me know on Twitter @colleeno_pr. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . Or if people go crazy for your daily Twitter tips, lather, rinse, repeat. When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? What Authentic Really Means for Your Brand. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Visual Content Impacts Your Performance. Create more visual content. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. So how do these legendary teams’ fan bases compare on Twitter? Imagine if your brand’s followers wore face paint and bought jerseys to support you. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Business Wire

APRIL 10, 2017

From issuing and amplifying content to tracking the impact of that content, Sandra covers the tools currently in use and how they might change in the years to come. Fathi covers some of the toughest questions facing today's PR and marketing professionals: What are some of the tech trends you're seeing that will have the biggest impact?

Healthcare 204

Healthcare Trends Social Media Tools 204

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Deirdre Breakenridge

MAY 23, 2017

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. and name.kitchen, where she does media relations, content marketing, and social media. You can find her on Twitter and LinkedIn. And my client needs have always come before my blog posts. Yes, it is way too much to manage.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

DECEMBER 4, 2017

About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52. Hopefully, the above tips will help you turn a crisis into a PR win.

Crisis 271

Crisis Branding Brand How To 271

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

The Proactive Report

DECEMBER 24, 2014

For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites. This is no different, it’s just more effective.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

AUGUST 23, 2017

Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52. These four tips will help you leverage emotions to boost your online PR. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. Connect with Lisa on Twitter: @LisaArledge.

SEO 148

SEO Content Marketing Video Strategy 148

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Twitter: How many followers do they have? Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

MARCH 20, 2017

From traditional media relations to social media, influencer marketing, content marketing, building community, measuring results, and so much more. Connect with her on Twitter. If you look at everything you do in a day, in a week, or in a month, you realize how much your role as a PR pro has evolved. Become Fearless.

Community 244

Community Social Media Course Measurement 244

Flack's Revenge

MAY 8, 2015

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The panel I will be moderating has experts that come from an interesting mix of tech vendors and the user side: Pawan Deshpande on Twitter , CEO, Curata.

Tools 120

Tools Conference Content Marketing Social Media 120

PRSay

JULY 16, 2019

While your original content may have performed well with a specific group, reworking it for another audience can expand reach. For content marketers, this could mean anything from revising messaging to new visuals. Putting a new spin on old content can boost SEO and social traffic while giving your best content extra life.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! You’ve decided your audience is mostly on podcasts and Twitter, for example. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast.

Film 120

Film Content Marketing Analytics Measurement 120

Communications Conversations

JUNE 29, 2021

On Twitter , post between 1 and 5 Tweets a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. On Facebook , post between 1 and 2 times a day.

Social Media 211

Social Media Media Survey LinkedIn 211