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10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. In summary, I came away from the webinar even more excited about Newswhip.

Data 159
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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Watch her on-demand webinar today! CEO at TopRank Online Marketing.

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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

“Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. So, when should you repurpose content to drain every drop from your high-quality content? Blog posts into eBooks.

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How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

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