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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing' Guitar Center Sessions on DIRECTV.

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Casino Content Marketing: Engaging Gamblers Online and Offline

5W PR

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. Livestreaming is Changing How We Consume Video.

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Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. million pieces of content on Facebook.

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What’s the best choice? YouTube, Wistia or Vimeo?

Landis PR

YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. YouTube vs. Vimeo vs. Vimeo vs. Wistia: What’s best for video content marketing? Please note: this content was originally published at weidert.com. YouTube might be a good choice. YouTube, Wistia or Vimeo?

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I started a blog to provide hands-on learning about content marketing and social media. Second, this blog epitomizes what I do for clients; I practice what I preach: this is why PR and content marketing need each other. Documentaries on YouTube I’ve ditched a Netflix subscription for YouTube.

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