Axia PR

JANUARY 24, 2020

The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. Today, people are focused on climbing corporate ladders and trying to be the best, often at the expense of their customers. Helping your customers = helping yourself.

Course 115

Course Software Education Employee 115

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. By doing so, employees will relate. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 107

Employee Facebook Communications Travel 107

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management? What can be done to help stop minor problems from building up and negatively impacting brand reputation?

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception. Two weeks later she wrote a letter to staff which was promptly leaked to the press, of course. Toxic workplace threatens “Ellen” brand.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

PR Job Coach

OCTOBER 24, 2014

Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. The method of implementation varied, of course, depending upon politics and the persuasion of the CEO in command.

Internal 143

Internal International Communications Employee 143

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Of course you do.

Internal 218

Internal International Communications Employee 218

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. ” These kinds of descriptors devalue the employees who are leaving. Don’t torture them with extraneous details.

Employee 182

Employee Viral Twitter Corporate 182

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MAY 31, 2024

As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Most importantly, stay the course. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram.

Trends 203

Trends How To Ethics Reputation 203

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. were created and saved by specialized VDR corporations. The post The need for Due diligence data room appeared first on ReimaginePr.com.

Data 177

Data Newspapers Employee Software 177

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Nerves are frayed. It’s time to heal.

Employee 156

Employee Crisis Reputation Creativity 156

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government.

Corporate 104

Corporate Consumer Employee Print 104

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way.

Banking 257

Banking Facebook Reputation Crisis 257

PRSay

JUNE 15, 2021

Well, COVID-19 of course. For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 202

Employee Community Leadership Enterprise 202

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And of course, Uber started the month in a storm of controversy after it was accused of crossing picket lines by drivers striking in protest of the president’s immigration order. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. The failure here was really one of governance, of course. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Still, there’s something to be learned from each one. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

NewsWhip

NOVEMBER 20, 2024

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies. Your employees care the most about workforce issues because they live it everyday.

Data 78

Data Storytelling Policies Employee 78

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. So how, then, can they spend hours binge-watching their favorite Netflix shows?

Consumer 243

Consumer Brand Branding How To 243

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. And according to research by the Global Strategy Group, 56% of Americans now believe corporations should engage in dialogue surrounding controversial social-political issues.

Brand 120

Brand Branding Corporate Study 120

Melissa Agnes

APRIL 30, 2015

I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture.

How To 183

How To Marketing Crisis Crisis Management 183

Cision

DECEMBER 1, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 225

Examples Insurance Insurance Fashion 225

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. A quick course on IoT architecture and fundamentals such as this one from Zeolearn will give you further direction for research, applications and implementation. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

Barokas

SEPTEMBER 28, 2017

That’s why we’re proud to announce Thrive, our new corporate wellness program. Thrive is a collection of activities we’re trying out in order to help Barokas PR employees be the happiest and healthiest they can be – physically, mentally and emotionally. But does it really have to be that way? Group activity outings. Iron Chef’ BPR.

Corporate 68

Corporate Employee Groups Resources 68

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185