ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. As for metrics, there really aren’t any.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Of course, I was flattered and happy to re-connect with an old colleague. The company had achieved a true thought leadership status. The text was stiff and corporate. The headlines were lame.

B2B 109

B2B Leadership Marketing Blogging 109

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. Promote Your Thought leadership With a Press Release . Advocate for Corporate Social Responsibility. But there are lots of reasons your company wants to get its story out.

Infographics 283

Infographics Consumer Video Examples 283

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 103

Leadership Strategy Energy Advertising 103

Agility PR Solutions

JULY 17, 2023

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience.

Corporate 78

Corporate Strategy Leadership Course 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Doctor Spin

NOVEMBER 13, 2024

Communicative leadership is about being deliberate in every interaction. A straightforward and practical leadership hack is to treat giving instructions as a distinct ritual—separate from the informal or problem-solving conversations that might precede it. PR Resource: Leadership PR Course Free leadership PR course.

Leadership 52

Leadership Course Analysis eBook 52

PRSay

JANUARY 14, 2020

Mr. Burson attributed his success in leadership to “hiring better people and letting them do their thing.” No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together. 24 (midnight EST).

Course 70

Course Training Banking Community 70

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Of course, a campaign built on inspiring kindness will look different for every company and industry.

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. Always in all ways. Consider who speaks for you and what they say.

Employee 202

Employee Community Leadership Enterprise 202

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Course 245

Deirdre Breakenridge

SEPTEMBER 12, 2016

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how to know if executive coaching is right for them. The reality is, leadership isn’t about the title, the money, or the corner office. and at satisfying clients and building the business.

Leadership 0

Leadership Corporate Agency Communications 0

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. defenseless, orders the missiles launched.

Tools 170

Tools Government Crisis Public Affairs 170

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Important professional organizations and groundbreaking degree programs were created.

Survey 134

Survey Ethics Leadership Course 134

ImPRessions - Crenshaw Communications

MAY 22, 2017

Of course the campaign promotes the brand, but it offers plenty of educational content that conditions the market for the CU’s products and services while actually helping the community in the process. Promoting leadership. Yet, I’d argue that it has a strong impact on the brands attached.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. My biggest pet peeve is…meetings that veer off course.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Employee Reputation Hotels 71

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. Faculty talk trends and current events.

Communications 121

Communications Case Study Training Reputation 121

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

Deirdre Breakenridge

FEBRUARY 13, 2015

She works with colleges to teach students how to integrate social media and business to achieve communication, sales, and leadership success. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. She is the editor of Ragan’s Health Care Communication News.

Healthcare 150

Healthcare Community Twitter Communications 150

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 82

Survey Corporate Communications Financial 82

Mark My Words

NOVEMBER 21, 2014

Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned the brand from its helter-skelter course. So give the poor Uber PR team a break and fix corporate culture before it eats itself.

Case Study 112

Case Study Leadership Crisis Corporate 112

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). 15) Still got it.

Content Marketing 140

Content Marketing Social Media SEO Publicity 140

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Pitching 205

Pitching Agency International Internal 205

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

PRSay

JANUARY 9, 2020

Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Deirdre Breakenridge

APRIL 17, 2017

But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. . Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information.

Mobile 122

Mobile Employee Communications Retail 122

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

Whether inside a corporation or at a PR agency, the typical campaign isn’t easily quantified early in the campaign. Beyond archived and published content and plans, there’s also likely to be “thought capital” in the minds of C-level executives and marketing leadership. Set a communications cadence early.

How To 136

How To Leadership B2C Agency 136