PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They are gifted contributors to our marketing and PR teams.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Do good for your community. Get creative and get involved! Being socially responsible is something that every company and human should work toward.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Consumer Course 245

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 30, 2016

Technology has also changed the pace of our crisis communications. because at the heart of PR and communications, it’s still about crafting the right message and delivering it in a creative, compelling and appropriate way. We just have to be creative, persistent and have a thick skin.

Technology 149

Technology Nonprofit Journalism Creativity 149

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Social Media Corporate Media 60

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 5) Is there a value to PR and communications that you feel sometimes goes under-recognized by the business? .

Brand 128

Brand Branding Reputation Corporate 128

The Hoffman Agency

APRIL 16, 2025

Whether it’s regional conflicts erupting, sophisticated cyberattacks targeting infrastructure, the lingering effects of global pandemics, or the ripple effects of economic sanctions, the next crisis feels perpetually imminent. This constant barrage has led to a concerning phenomenon: crisis communication fatigue among audiences.

Reputation 36

Reputation Ethics Policies Government 36

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 106

Publicity Media Advertising Advertising 106

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 106

Meeting Pharmaceuticals Healthcare Pitching 106

Solo PR Pro

NOVEMBER 10, 2020

Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 98

Communications Comparison Exercises Interviews 98

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly?

Publicity 93

Publicity Banking YouTube Social Media 93

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” Image: Bess-Hamiti via Pixabay, Creative Commons License CC0.

Brand 74

Brand Branding Banking Financial 74

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prakkypedia

FEBRUARY 14, 2016

Creativity and lateral thinking, particularly if they work for clients from a variety of sectors who demand different approaches, varying content styles and adaptability to different audiences. Organisations often hire a PR consultant because there are some corporate communications skills lacking in-house. A speciality.

Internal 60

Internal International Employee Crisis Communications 60

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media Radio 79

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. A half year later my employer was acquired. And it’s about time.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Presspage

JUNE 16, 2023

After all, corporate communications is no longer about sending press releases. Human involvement remains indispensable in managing crisis communications and maintaining trust with stakeholders. It is about proactive narrative and taking a position on almost any topic.

Financial 78

Financial System Ethics Data 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Viral 76

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Landis PR

JULY 29, 2024

Communications, media and PR market in San Francisco The thriving communications agency marketplace is very segmented in Northern California. While this is an advantage for some clients, the level of creativity and opportunity for breakthrough messaging can be limited. are hugely influential for applicable clients.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. Looking for an agency partner that can both bring creative ideas.

Advertising 61

Advertising Advertising Social Media Twitter 61

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Internal communications. Senior vs creative.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40