Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. References have to be part of the sales-marketing alignment conversation.

B2B 140

B2B Case Study Study Conference 140

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The text was stiff and corporate.

B2B 108

B2B Leadership Marketing Blogging 108

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 117

Survey Media Relations Corporate Communications 117

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Creative and design abilities. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside? The model is only as good as the inputs it receives. Garbage in, garbage out, as they say.

Media 243

Media Analysis Measurement Advertising 243

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Such campaigns will lift eyebrows, turn heads and drop jaws. What would a successful campaign look like?

Employee 154

Employee Crisis Reputation Creativity 154

PRSay

AUGUST 16, 2024

And more time is being put into that creativeness — that the technology can’t do. Responsible leadership is key, year after year. What we have seen with the newer technology in AI is that there’s top-level thinking and strategic thinking that can only be done by a human with experience.

Trends 153

Trends Communications Ethics Corporate 153

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside? The model is only as good as the inputs it receives. Garbage in, garbage out, as they say.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 79

Creativity Study Survey Advertising 79

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 82

Survey Corporate Communications Financial 82

Onclusive

MARCH 17, 2021

A key point to remember is that PR/Communications mission of corporate reputation encompasses the broadest range of stakeholders of the organization – hence the ability to make the broadest impact for the business with a common platform to influence and inspire mutual understanding between the organization and all its stakeholders.

Data 195

Data Communications Reputation Data-Driven PR 195

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. How do you define your leadership style? As a leader, how do you foster this creativity on your teams?

Energy 180

Energy Journalism Leadership Meeting 180

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Axia PR

AUGUST 12, 2020

It's hard for corporate communications and marketing professionals to be creative. Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. Sometimes inspiration comes from strange places.

Creativity 62

Creativity Company Corporate Leadership 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Promoting leadership. It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Branding 196

Branding Brand Reddit B2B 196

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

Banking 199

Banking Marketing Measurement Meeting 199

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. The days of leadership announcing new policies with a memo or email are over. 60% of employers have no long term IC strategy or vision.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 212

Marketing Content Marketing Data Social Media 212

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Unrealistic expectations. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility.

Conference 156

Conference Privacy Advertising Advertising 156

Barokas

FEBRUARY 4, 2019

Our staff is smart, gritty and creative. Over more than 20 years, David has held leadership roles at various agencies and led global communications for Deloitte. He coaches, mentors and advises startup CEOs and has entrepreneurial experience that runs the spectrum from small, start-up organizations to large multinational corporations.

Leadership 114

Leadership Energy Agency Local 114

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 1) Thinking Different to Find Stories.

Corporate 69

Corporate Storytelling B2B Facebook 69

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ImPRessions - Crenshaw Communications

MAY 15, 2017

A chance to show creative flair. . And virtually everyone is welcome at a creative brainstorm, because a good idea can come from anyone. If they’re in a smaller firm, this opportunity may also mean more facetime with leadership, which is a real plus. We choose hires who demonstrate more than just dazzling academic prowess.

Skype 147

Skype Agency Meeting Software 147

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 147

Financial Employee Leadership Training 147

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. The post Running Corporate Communications and Social Media appeared first on wiredPRworks. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

PR for Anyone

JANUARY 22, 2025

After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability. But in the corporate world, youre more of a consultant than a creator. Sometimes you have to get creative, she says. But her journey didnt stop there.

Corporate 130

Corporate Industry Creativity Sports 130