ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. The implication is that its team is free to offer top creative and client-centered work. Entrepreneurial spirit.

Agency 351

Agency Creativity Corporate Internal 351

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Oversee the development of our product marketing playbook, including positioning, packaging, and ideal customer profiling.

Marketing 46

Marketing Case Study Software Transportation 46

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Event & Experiential Marketing. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 137

B2B Case Study Study Conference 137

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 210

Marketing Content Marketing Data Social Media 210

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. High probability means everyone is saying the same things.

Software 174

Software Measurement B2B Training 174

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

JULY 2, 2019

It can mean a smaller minimum fee as well as greater speed to market. Or, it can signal flexibility, given that indie firms are less hierarchical than mega-firms, and thus free to partner with a multitude of marketing agencies. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Meeting 199

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Understand how marketing and comms needs to change to reflect societal shifts. Explore ways to be creative and innovate.

Creativity 116

Creativity Employee Newspapers Crisis 116

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 209

Writing Communications Marketing B2B 209

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. content marketing (64%). 3) More communicators report to the CEO than to marketing.

Survey 115

Survey Media Relations Corporate Communications 115

Shift Communications

JANUARY 30, 2020

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. Thus communicators need to get creative about getting those messages out across paid, earned, owned and social channels. VP, Marketing for SHIFT. But the definition of purpose has changed. Sarah Babbitt.

Corporate 97

Corporate Communications Creativity Report 97

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 243

Media Analysis Measurement Advertising 243

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. If you need help finding and telling your corporate story, get in touch.

Storytelling 199

Storytelling Reddit Video Creativity 199

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Berst is a Raleigh, NC-based producer, writer, and activation marketer. We were in a Catch-22 and needed help.

Film 194

Film Marketing Nonprofit Education 194

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Career mobility.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Consumer 243

Consumer Brand Branding How To 243

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? When communications teams think about creating a new marketing campaign to attract customers, the creative wheels start turning. Rethinking your onboarding process.

Internal 137

Internal International Communications Strategy 137

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 221

Media Analysis Measurement Advertising 221

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.

Video 189

Video Creativity Conference Education 189

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? But what about your online newsroom? And when they need a well-packaged story?

How To 242

How To Survey Resources Social Media 242