5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Reputation Us

APRIL 7, 2025

Overview: Understand what crisis management training entails and its key components. Learn the importance of training to minimize risks and ensure resilience. Gain actionable tips for effective crisis management and preparedness. What Is Crisis Management Training?

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ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Challenges they’ve faced along the way.

Customer Service 227

Customer Service Crisis Crisis Communications Web 227

Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Sports 195

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

5W PR

FEBRUARY 17, 2025

Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident. Avoiding corporate jargon and using a human tone can make communications more relatable and trustworthy.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. Tips for effectively filtering through the digital noise in a crisis or emergency. How they train their digital volunteers for effective emergency and crisis communications.

Social Media 174

Social Media Crisis Management Crisis Media 174

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. To read more about employee communications, check out our March issue of Strategies & Tactics.

Internal 156

Internal International Communications Employee 156

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Melissa Agnes

AUGUST 29, 2016

Developing crisis communication strategies for different types of crisis scenarios will help you pre-determine the correct approach for response in each case. Drafting and pre-approving specific crisis communications will help you manage the time pressures in a crisis, which can be stressful in and of themselves.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

PRSay

JANUARY 13, 2021

Here are some of the most common communication sender areas. Organizational strategy, financial performance, executive communications. HR policies, procedures, training. Corporate video views and duration (compared to video length). Cost of tools and training. Brand and business, company news, customer stories.

Internal 189

Internal International Data Communications 189

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law.

Crisis Communications 60

Crisis Communications Crisis Communications Airlines 60

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. Media training can be a wonderful way to practice in a low stakes environment. Media training can highlight areas of interest that could use more focus or reveal holes in key messaging.

Media Training 59

Media Training Training Media Interviews 59

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Melissa Agnes

AUGUST 15, 2016

So if your leadership is feeling stressed – which let’s face it, if they aren’t feeling stressed in a crisis, it’s probably not a very big crisis – and isn’t able to adequately control that stress, then your crisis communications risks not being very effective.

Crisis 100

Crisis Crisis Management How To Leadership 100

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. Agreed wholeheartedly!

Education 150

Education Course Training Social Media 150

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Regular Training = Best Results.

Insurance 97

Insurance Insurance Exercises Reputation 97

The Proactive Report

NOVEMBER 1, 2022

If the communication coming from the company is misconstrued or misunderstood, you could end up in a world of hurt. There are many instances of corporations falling short with their communications. Create a crisis communication strategy to follow, if one of these issues arises.

Communications 130

Communications Social Media Employee Crisis 130

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You get to put the journalistic training that many a public relations person receives into practice. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

JULY 5, 2016

So the first step is planning for the inevitable: crisis can and will strike. If so, have you trained against the plan and is your team ready to flawlessly execute during a critical time of need? Do you have the right policies and plans in place to turn adversity into advantage?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. However, this absolutely needs to be a part of your corporate culture. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Stuart Bruce

OCTOBER 3, 2015

If you’re interested in finding out more about how you can modernise your public relations strategy and improve how you do corporate communications, crisis communications and issues management then please get in touch to talk about how I can help you with consultancy, in-house training or open courses delivered in Europe, the Middle East, Africa (..)

Social Media 60

Social Media Crisis Communications Viral Crisis 60