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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. However, clear measurement frameworks exist to track both social and financial returns.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly.

Corporate 109
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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Enterprise Risk Management for Reputation

Reputation Us

At ReputationUs , test your crisis plan by simulating your own crisis beforehand and test your companys response to realistic crisis scenarios and simulated crisis sequences. Crisis management systematically aligns risk management with the business objectives to ensure sustainable growth and long-term prosperity.

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Building Trust Through Corporate Communications and PR: Best Practices

5W PR

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. Building trust through corporate communications and PR requires a comprehensive approach.