Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

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Crisis Crisis Management Handbook Viral 172

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360.

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Corporate Crisis Management Crisis Government 100

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

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Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

Melissa Agnes

NOVEMBER 10, 2014

Risk 3: A lack of bandwidth can leave you without a crisis communication home base. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Crisis Preparedness' Customer service.

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Crisis How To Exercises System 203

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management How To Viral 100

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

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Crisis Exercises Crisis Communications Reputation 163

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Oreo's famous "Dunk it in the Dark" campaign did just that.

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Examples How To Product Launch Print 104

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Never knowing if something is going to go viral against you in a negative way… but wait! Here, you should have two categories: preventable risk and unpreventable risk.

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Crisis Communications Crisis Communications Crisis Management 169

Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

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Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

NOVEMBER 10, 2014

Risk 3: A lack of bandwidth can leave you without a crisis communication home base. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Manufacturing / Production. Operations.

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Crisis How To Crisis Management Exercises 100

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. CRISIS IDENTIFICATION PROCESS.

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Crisis Airlines Viral Corporate 74

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Personal reputation management isn’t just for celebrities. Prohibition are online reputation management experts.

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Reputation Google Crisis Management Engineering 118

Waxing UnLyrical

MARCH 13, 2013

Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management. Can you prepare for a possible viral social media disaster? What to do when the tweet hits the fan? What can your organization do in the event of an online attack?

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Conference Social Media Crisis Crisis Management 105

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

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Examples Transportation Media Tourism 130

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? So where do you need crisis communication? Managers and supervisors.

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Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

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Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions.

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Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. 11 Steps to Effectively Managing a PR Crisis.

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Crisis How To Crisis Management Crisis Communications 62

Flatiron Communications

MAY 29, 2015

, even prompting New York Magazine to visit corporate headquarters in Pennsylvania: “Curious about the most extreme fluorescent-floral-wearing Lilly devotees, the Cut sent photographer Amy Lombard inside the Lilly Pulitzer headquarters in King of Prussia, Pennsylvania (a.k.a. ” That was then.

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Retail Fashion Policies Employee 28

Melissa Agnes

FEBRUARY 2, 2016

But what about the incidents that occur that senior management never hears about? What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization?

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Corporate Airlines Employee Training 167

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Connect with Sean on LinkedIn or follow him on Twitter. ————————————————————————————————————————————–.

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. Connect with Sean on LinkedIn or follow him on Twitter. ————————————————————————————————————————————–.

Film 40

Film Crisis Communications Ethics Crisis 40

Prowly

MARCH 6, 2025

Virality rate: When you divide the number of shares by the number of impressions and multiply the number by 100, you get this KPI. The higher the virality rate, the more people there are who share your content, which signals that your earned media efforts are paying off. Tracking this isn't too difficult, either.

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Social Media Media Measurement Analysis 104

Melissa Agnes

MARCH 28, 2016

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. Within a few hours, this panic had escalated to a viral point. Which emotions do you need to pay attention to in a crisis?

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Crisis Management Crisis Viral Community 100

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The communications lessons, on the other hand, will be covered in crisis management classes for many years. HB2 gave rise to serious and prolonged economic boycott of the state by major corporations and sports organizations, flushing away an estimated $600 million in revenue. Lochte loses luster. For a 12-time medal winner, U.S.

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Banking Pharmaceuticals Crisis Management Journalism 202